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INDUSTRY EVENTS ON ROLL!

OLIVIA GARDEN AT EMMY AND GOLDEN GLOBE AWARDS

In a display of style and innovation, haircare brand Olivia Garden made waves at the Emmy Awards and Golden Globe Awards 2024.Presenting the brand, celebrity hairstylists Jenny Cho and Ro Morgan partnered with Greta Lee and Ayo Edebiri to craft Red Carpet looks that stole the show.

At the Golden Globes,American actress Greta Lee presented a trend-setting hairstyle crafted using a range of tools from Olivia Garden.The brand’s commitment to excellence was evident in the flawless execution of Lee’s look. Furthermore, at the Emmy Awards, American actress and comedian Ayo Edebiri showcased daring hairstyles that reflected Olivia Garden’s philosophy of pushing boundaries and embracing creativity.

MOIRA COSMETICS’ LAUNCH EVENT IN MUMBAI

Moira Beauty, a makeup brand from Los Angeles celebrated the launch of its newest products in Mumbai, India.The event was attended by Mumbai’s media and beauty influencers.

At the event, Moira Beauty launched some of its latest products in India, including Star Show Shadow Pot, Serum Primers, Moiraland Eyeshadow Palettes, and Statement Gel Liner.The guests were treated to many activities, such as the interactive spin-the-wheel game where they could win exclusive goodies from Moira.

Expressing excitement towards the new launches, Don IM Sales Director, Moira Cosmetics Inc. said,“We are thrilled to introduce our latest launches from Moira Beauty to India’s beauty hub – Mumbai. With our commitment to inclusivity and creativity, we aim to inspire and empower makeup lovers across India to explore their creativity and embrace their individuality.”

ESSKAY BEAUTY CELEBRATES INTERNATIONAL WOMEN’S DAY

On International Women’s Day, Esskay Beauty launched an initiative to honour and celebrate the women behind the scenes who consistently make us feel fabulous – the salon professionals.The Esskay team embarked on a journey across the nation and visited several salons to present the beauty professionals with special Certificates of Appreciation, recognising their talent, passion, and commitment to enhancing the beauty and confidence of the customers they cater to.

TIP&TOE ANDHAIRMECHANIXX NOW AT DADAR, MUMBAI

TIP&TOE is a nail lashes brows salon chain in India owned and run by Founder Sharmila Thanki. Now it has collaborated with HAIRMECHANIXX, the fast-growing Salon Chain specialising in Men’s Grooming to open its ninth outlet in India. Co-located with HAIRMECHANIXX, this outlet is both, a luxury unisex salon and a barber salon.The branch is a franchisee-owned venture led by Kiara Patil, an MBA-holding entrepreneur.

The salon boasts of features such as first-of-its-kind full-body massager pedicure chairs, and state-of-the-art nail tables. Further, it offers several product-based services from Indian and international brands. With the highest standards of hygiene and safety,TIP&TOE aims to provide premium services at reasonable prices to all its customers.The branch boasts of international design trends while also maintaining its signature “Black and Gold Luxurious Classy” theme. Sharmila Thanki emphasises,“Our colour theme of black and gold exudes class, royalty, and elegance.

MARTINA WU SALON, DELHI

Martina Wu Salon, Delhi and KEVIN.MURPHY recently came together and organised an event, hosted exclusively by Streamline Beauty.The event served as a platform for people to explore the various services and products offered by KEVIN. MURPHY and Martina Wu and indulge in self-pampering.

The aim of the event was to present an unmatched experience for clients and guests, especially hair enthusiasts. KEVIN.MURPHY’s experts interacted with the guests and provided them with personalised hair consultations.They also gave each guest tailored advice that was especially suitable for their hair type and needs.

Personalities such as Natasha Gambhir, Mandira Lamba of Chopsticks & Bread, Neetu Popli of Amethyst by Rahul Popli, Nisbeth of Paul’s All Over Delhi, Mira Rajput’s sister, and Raghavi from Rococo by Raghavi, were also present for the event.

LAURA MERCIER DEBUTS IN INDIA

Baccarose, a beauty and cosmetics distribution company, has introduced the French-American brand, Laura Mercier in India.The make-up and skincare brand has made its official entry into the Indian market with the mantra ‘what makes you unique, makes you beautiful.’ The opening of the first store in Phoenix Palladium, Mumbai marks a significant step for the brand as it enters one of the world’s busiest beauty markets.

The new store promises an engaging and unique shopping experience for beauty enthusiasts in the country. Offering a wide range of luxurious products designed to enhance natural beauty, it has been designed as a destination for customers to explore, experiment, and indulge in the art of makeup..

This article appears in the April - May 2024 Issue of Professional Beauty/ Hairdressers Journal India

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This article appears in the April - May 2024 Issue of Professional Beauty/ Hairdressers Journal India