3 mins

New on the Block

We bring you a selection of the newest and best products from the beauty world this month!

BlondorPlex Cream Toner by Wella Professional

The new BlondorPlex Cream Toner by Wella Professionals expedites blonde toning with its express solution tailored to complement bleaching service. Infused with pre-mixed plex technology, it promises up to 90 per cent less hair breakage*. It ensures blended blonde results on all hair types and textures in five minutes, effectively neutralising undesired warmth and brassiness. Offering predictability and reliability, this toner leaves hair soft and shiny while reducing breakage from combing. Its vegan formula aligns with ethical and sustainable practices, making it a good choice for hair colour enthusiasts.

Sulphate and Salt-Free Series by Barcode

The Sulphate and Salt-Free Series by Barcode is formulated to rejuvenate dull, damaged and lifeless hair. Suitable for hair of varied length, texture, and history, this series is tailored to address a variety of hair needs.The advanced keratin and biotin formula provides intense hydration and a shiny finish to the hair.This series not only moisturises the scalp but also enhances the hair texture, resulting in healthy and smooth hair.The series helps nourish and moisturise hair and scalp, thereby, improving their overall health. While it helps with stimulating hair growth, removing product residue and dirt from the scalp, and increasing blood circulation, it also addresses and combats issues such as hair loss, dandruff and clogged pores.

Hair Botox Treatment by Cabelo Chave Professional

The Hair Botox Treatment is a gel-based formulation that helps users achieve straight, shiny hair with greater elasticity. While the gel-based formulation allows enhanced absorption and coverage, the blend of oils and acids in the formulation reconstructs and hydrates the hair fibres.The nourishing oils that form a part of the ingredients strengthen and repair damaged hair and combat frizz.

Tropicalis Thermal Alignment by Berina

One-step Brazilian protein,Tropicalis Thermal Alignment realigns the hair and results in straightened hair. Free from formaldehyde, the line is formulated with natural active ingredients and amino acids.These ingredients help the hair fibres and lipid layers to recover, smoothen, and restore. Made for all hair types, the line provides natural-looking alignment and movement. Furthermore, it also helps in reducing frizz and volume for curly hair. With a blend of tropical fruits, this line helps in hydrating, nourishing, conditioning, softening, remineralising and anti-oxidising the hair shafts.

Extreme Hold Ultra Strong Hair Spray by Freecia

This hair spray is crafted in Ontario, Canada by Freecia Professional.The unisex product offers up to 48 hours of hold.The hair spray is paraben-free, vegan, and boasts a mild chemical composition. Suitable for all hairstyles, this hairspray tames frizz and it also protects the hair from UV damage.

Botox Treatment and Shampoo and Conditioner by Kerafine

Best suited for dull and lifeless hair, the Botox Treatment by Kerafine penetrates deep into the hair shaft to repair damage and restore vitality. The nourishing ingredients in the treatment revitalise and strengthen each hair strand and leave the hair looking silky, smooth and frizz-free. The Botox Shampoo and Conditioner accompany the Botox treatment by the brand and help extend the benefits of the same.This duo is formulated to help maintain the results of the botox and ensures that hair remains healthy, rejuvenated and vibrant.

Pacer Pro Hair Dryer 2500+ Watts by OZOMAX

The OZOMAX HD-405 Pacer Pro 2500+ Watt Hair Dryer offers an array of features including dynamic air flow, cool shot, two speed options, and hot, warm and cold temperature settings.The dryer boasts of an unbreakable body and over-heat thermos-protection. Furthermore, with two nozzle attachments and an extra-long and heavy cord, it stands as a suitable option for professionals in the salon industry.

Bioplastia Vegan Smoothening Treatment by Brazil Protein

Brazil Protein Bioplastia Vegan is a vegan hair smoothening treatment that provides 100 per cent straight hair up to 60 washes. Formulated without formaldehyde, it coats hair with protein filler, enhancing fullness and shine. With natural ingredients like acai oil, linseed oil and shea butter, it prevents fibre dryness, resulting in a strong, silky finish.

Hair Expert Series by PROADS Professional

Crafted in England, this series addresses a wide range of hair concerns.The series has launched with Kera Color Shampoo and Mask which treats coloured hair and enhances its vibrancy, shine, and softness.The Perfect Repair Shampoo and Mask from the series helps to revive dry and damaged hair and restores its strength, moisture, and elasticity. Straightened hair can benefit from the Intense Pro Care Shampoo and Mask from the series as it combats frizz and maintains smoothness. Lastly, the Anti Metal Detox Shampoo and Mask prevents breakage, colour shift and metal build-up, thereby purifying and protecting the hair from unwanted impurities.

This article appears in the April - May 2024 Issue of Professional Beauty/ Hairdressers Journal India

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This article appears in the April - May 2024 Issue of Professional Beauty/ Hairdressers Journal India