Salon Management Congress (SMC) by Professional Beauty India is one of the most popular B2B events of the Indian salon industry due to the value it brings to business owners, brands, distributors, and beauty professionals. It delves deep into concerns that the industry faces across the supply chain and in various departments such as operations, HR, retail, and customer management. Due to the lockdown, the sixth edition of SMC was conducted digitally with a pan-India reach. The two-day virtual business bonanza had an impressive line-up of speakers and an array of interesting topics that inspired exchange and deliberation of ideas.
Professional Beauty India had introduced Salon Management Congress in 2018 with the aim of helping aspiring and existing salon owners to understand the nuances of this business, ethical practices and the balance of creativity with money making. In 2020, the pandemic brought forth an urgency among salon owners to comprehend the turn of events and where their business stands amid the uncertainty. Even with the phase-wise lifting of lockdown, it took considerable time for salons to get back on track. Adjusting to the ‘new normal’ has been another challenge. SMC Virtual 2020, designed to address these needs and find workable solutions, was successful in achieving its aim and was much appreciated by the industry. Read on for a complete lowdown on each session of the conference with key highlights.
In this story…
• How to manage your salon staff in the new normal?
• Salon Model 2.0: Survival of the fittest and nimblest: What will the industry look like in the near future?
• Back to school: Analysing what academies need to learn to adapt their models to the COVID-era?
• Inside-out: Analysing the impact of home services on the traditional salon business.
• Social media: Friend, foe or saviour?
• Redesigning your service menu.