GLAMOUR

Name: Femina FLAUNT

Address: Ground Floor & First Floor, Velkar Residency, Linking Road, Khar West, Mumbai 400 052

Headed by: Sandeep Dahiya, CEO, Times Lifestyle Enterprise

Size: 3,000 sq ft

How long has the salon been in the premises: Since November 2019

How many staff: 15

The space has a timeless take on maximalism – committing to a tone on-tone colour with a fine palette, that makes the space appear more open, and that allows the furnishings to shine as rich accents. Bold geometry and the visual consistency with premium interiors further add to the overall experience. Hints of natural greenery alongside the overall interior design make an integral element of the decor. The overall vibe is timeless chic that carries a modern glam undertone.

The Femina FLAUNT Studio Salon is a space that embraces progressive new trends in physical and digital formats as an in-salon experience – further adding to the brand positioning of being a hotspot of global beauty trends.

Further, the interior design blends Femina’s classic legacy (the legacy wall of Femina’s covers over the last six decades) with contemporary chic aesthetics – be it the hexagonal glass pattern behind the LED screens, or our signature oval mirrors (with built-in LED lighting on the edges). The colour tones of beige, accentuated with rose-gold, and peppered with minimal rich maroon furnishings, makes it stand out as a premium destination for an immersive experience.

INSPIRATION BEHIND THE INTERIOR AND DECOR

As a place, where consumers spend two to four hours on an average, Femina FLAUNT Studio Salon strives to provide a unique experience to its consumers – an experience that is inclusive, uplifting, glamorous, and inspiring. The studio salon is designed to be a hotspot to ignite ideas for self-expression. It is a place where beauty meets bravado, glam meets gusto, comfort meets creativity, chic meets street and expertise meets experimentation. And the design aesthetics of Femina FLAUNT Studio Salon keeps this in mind.