Professional Beauty India’s digital journey

Professional Beauty India has carved a niche for itself in beauty education with its dedication to hosting live look and learn sessions. With artists from different cities across the four zones of India participating as experts, we have reached out to aspiring artists and eager learners with PBExpress. The digital series takes into account key beauty services including hairstyling, coloration, skin treatments, makeup and nail art. For each session, the expert selects a topic most relevant to the ongoing bridal season and gives a step-by-step break down of the entire process, while handing out effective tips and product recommendations. Kanishka Ramchandani, Digital Editor, Professional Beauty India, engages the experts in a Q&A for maximum knowledge download. Questions from the viewers are encouraged and answered in detail, too. Given the change in protocol for beauty professionals due to the pandemic, our sessions constantly reiterate the safety precautions that are mandatory for experts and clients alike.

Here is how the PBExpress has journeyed in the past month

BENGALURU AND HYDERABAD

1. Hydrating anit-ageing facial by R Chandana Murali

2. Cut crease eye make-up by Pavithra K

3. Hairstyles for wedding guests by Sapna Punnam

CHENNAI

1. Traditional South Indian bridal make-up by Ramapriya

2. Post-Covid contactless skin treatment by Meenaakshie Iyer

3. Twisted bridal updo by Dimple Saritha

NEW DELHI

1. Halo eyes with glitter by Atul Chauhan

2. Winter skincare by Arpita Das

3. Contemporary bridal make-up by Kanikka Gaurav Tandon

CHANDIGARH AND LUDHIANA

1. Modern bridal make-up by Indra Ahluwalia

2. Bridal hairstyles with a twist by Imtiyaaz Ali

PBExpress will cruise on to the state of Kerala next, before moving on to western India. As we do more focused training on different aspects of hair, skin, make-up, and nails, we are also endeavouring to connect with our audience in their regional languages. As much as we are focused on improving our sessions, we are also open to ideas from the industry. If you are an expert in your field of work and would like to share your knowledge with others, feel free to reach out to us and be our panel expert.

To know more about our digital initiatives, write in to Email us your portfolio at pbi.editorial@gmail.com