SUSTAINABILITY SHOWCASE

Priyanka Parshurami reaches out to select brands and products that focus on enhancing beauty through their offerings, ensuring that the environment is well-protected.

COLOR DEPOSITING MASKS

Cost: Rs 3,150/- Contact: Lata | Mob: 88793 90242 Email: admin@lewanna.co.in Website: www.moroccanoil.com/in Sustainable features: Color Depositing Masks are sold in tubes made of 50 per cent post-consumer recycled plastic. In just the first six months post launch, this prevented the use of over 6,000 lbs of virgin plastic and reduced the tubes’ carbon footprint by 35 per cent.

Why this product? Available in a range of curated shades, this easy-to-use mask makes it possible to experiment with fashion shades, enhance vibrancy and dimension or extend colour between salon visits. It also contains nourishing ingredients including an amino acid blend, apricot kernel oil and reparative ArganID™ technology for hair that looks and feels healthier.

What does sustainability mean to the company? As Carmen Tal, Co-founder, Moroccanoil, says, “Moroccanoil has always used the power of its brand platform to drive positive change in the world. Now we are building on those efforts by making sustainability a strategic part of everything we do. Sustainability for Moroccanoil is about continuously improving our practices – across our products, our operations, and our community – and are excited to expand our current efforts.”

COSMETOFOOD ORGANIC COSMETICS

Cost: Rs 300/- per facial Contact: Reena Sethi, Manager-Customer Care Mob: 9699838583 Email: ccare@cosmetofood.in Website: www.cosmetofood.in Sustainable features: Cosmetofood embraces the significant social and environmental benchmark for its fresh organic skincare launch through FSC packaged products from the certified vendor. FSC is the most credible sustainable forest management solution across the world. It ensures that every wood coming from the forest is replaced by the right tree plantation at the right location. Not just that, this environmentally responsible label traces the raw materials throughout the supply chain. This way, with FSC packaging, Cosmetofood plays its role in the preservation of the ecosystem and mitigating climate change for the secure future of our planet. Why this product: The purely handcrafted Tomato tan eliminator DIY facial kit bestows wholesome sustainability. This tasteable and organic product includes “cruelty and chemical-free” ingredients ethically sourced from farmers. Cosmetofood ensures that there is no exploitation of non-renewable sources. Including green packaging, the kit is a beautiful illustration of environmental consciousness.

What does sustainability mean to the company? As Sonia Chadha, Partner, Cosmetofood, says, “We are exercising an end-to-end ethical and ecofriendly approach in every aspect of our system. Cosmetofood is taking care that even its suppliers are committed to positive environmental impact. We are doing our bit. And I believe this way of practising environmental consciousness activates a positive chain. Cosmetofood is following a progressive process for its eco-friendly initiatives, and soon we are going to tick all the criteria of sustainability.

LYN NAIL LACQUER

Cost: Rs 175/- (8 ml) | Rs 350/- (12 ml) Contact: Headrush Marketing. Mob: 99300 14987 Email: marketing@headrushmail.com Website: www.lynnails.com Sustainable features: We started in 2014 as a professional nail care brand and since then we have launched more than 800 SKU’s in our brand. One of our most popular products is the LYN Nail lacquer, which is available in more than 500 colours and is formulated with key ingredients that are environment-friendly and animal cruelty-free. In addition, the nail lacquer is also free from five major toxic chemicals such as Toluene, DBP, Camphor, Formaldehyde and Resin. Why this product: Being a company that believes in colour, and conserving our environment, we have constantly focused on launching products that are in line with this objective.

What does sustainability mean to the company? As Shital Nangalia, Business Head, Headrush Marketing, says, “We all know how important environment protection is in today’s time. Developing products that are committed to reducing harmful chemicals in the environment, and using recyclable packaging is what we would like to do as our contribution to the UN agenda 2030 for sustainability.

THALGO

Cost: Rs 2,000/- to Rs 15,000/- Contact: Harsukh Pathar. Mob: 93209 47480 Email: om@om-india.in Website: www.sabnatural.com Sustainable features: The Thalgo brand was born from the oceans and has been, since its inception in 1964, committed to protecting the environment and the seabed. Thalgo has a strict eco-design policy and the brand affirms a strong desire to reduce its environmental footprint by investing in the installation of photovoltaic cells, the creation of a wastewater treatment plant and the selection of labeled recyclable packaging suppliers for the greater good of nature. The Thalgo pact of beauty vows to offer safe and natural beauty products that are free from ingredients of animal origin or that might include parabens, mineral oils, GMOs or are subject to animal testing. Thalgo only uses boxes made from FSC paper (Forest Stewardship Council) – whose dedication implies one tree cut down equals two trees planted – and water ink that is less polluting while recycling paper, carton and water.

Why this product: All of Thalgo products are based on marine extracts taken from non-polluted controlled areas. Natural active ingredients that actively regenerate the skin are then added. Thalgo’s products provide the assurance of “Safe Beauty” that respects both the skin and the environment. Hence it is one of the best natural cosmetic brands for skincare. We have drawn up a Beauty Pact, which guarantees the safety and harmlessness of Thalgo formulas, for safe beauty that is kind to skin and the environment: our formulas do not contain parabens, mineral oils, propylene glycol, GMOs or ingredients of animal origin.

What does sustainability mean to the company: Gayatri Kini Sali, CEO, Ocea Marine Cosmetics, says, “We ensure that we harvest our algae responsibly (control of the reproductive cycles, satellite surveillance), to preserve the immense reservoir of life represented by the oceans. We strive to minimise our ecological footprint, thanks to our eco-design policy (choice of materials with the least environmental impact), an Ecocertcertified production site, photovoltaic cells, and our own wastewater treatment plant.”

NATURICA ENERGIZING MIRACLE SHOCK TREATMENT

Cost: Rs 2,800 Contact: Mob: 88828 00800 Email: enquiries@esskaybeauty.com Sustainable features: Energizing Miracle Shock Treatment is made up of up to 96 per cent natural ingredients. It is crueltyfree; comes in environmentally responsible packaging; and is free from all the harmful chemical such as SLS, and Parabens Sulphates. Further, all production processes, quality control and distribution come from within RICA facilities, which ensure a limited environmental impact, thanks to fewer working stages, reduced emission of carbon dioxide and limited and concentrated use of resources: all this substantially reduces the amount of pollution.

Why this product: It is scalp oxygenation treatment, which is best suited for hair prone to loss and strengthens the hair while it works to prevent hair loss. Enriched with volcanic water, which comes from the depth of the earth, after passing through layer upon layer of molten rock and becoming enriched with minerals (copper, selenium, and zinc) and precious trace elements, it strengthens and fortifies the hair. The natural extracts of ginseng and watercress, the essential oils of rosemary, mint and caper, strengthen the hair and work to prevent hair loss. Our special formula enriched with Vitamin A, B, C, F, and Vitamins H and PP work to rapidly reconstruct hair follicles, giving the scalp the nutrients it needs for natural hair growth. The Ginkgo biloba extract inhibits the action of the five-alpha reductase enzyme, restoring health, shine and fullness to hair.

What does sustainability mean to the company? As Ankit Virmani, Director, Esskay Beauty Resources, says, “It is our mission to create natural treatments that enhance the beauty of the body and mind. We embrace the vast, natural resources of Sicily and its volcano Mt Etna, and use renewable elements with outstanding properties. We believe that there is no responsible alternative to doing business other than through the pursuit of environmental sustainability and this belief guides every decision we make. We find inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability.

SUBLIME SKIN RICH CREAM

Cost: Rs 7,150/- (60 ml) Contact: Mob: 98206 44771 Email: operations@tangyroseindia.com Website: www.comfortzoneindia.com Sustainable features: Comfort Zone Skin care Italy “Sublime Skin Rich Cream” anti-ageing cream is a complete representation of Conscious Skin Care as it has 81 per cent natural-origin ingredients; pH 5.3-6.3 and is free from synthetic fragrance; it is free from silicones, SLES, SLS; is suitable for vegans; is produced with energy from renewable resources; and, has CO2 compensated packaging. Why this product: This is an amazing moisturizing rich face cream with Micro and Macro Hyaluronic Acid*, Peony Extracts, Palmitoyl Glicine and Archi-LiftTM Technology. It leaves the skin plump and nourished with more defined contours. What does sustainability mean to the company? As Dr Davide Bollati, Founder, [ comfort zone ] & Davines, Italy, says, “Conscious is our way to say “sustainable” and act responsibly. It is our commitment to guarantee efficacy and safety, choosing high-quality ingredients, which respect the skin and the planet. Our lines are made in Italy with renewable resources. We choose recyclable packaging, fully CO2 compensated thanks to EthioTrees, a reforestation initiative in Ethiopia. Over 40 scientists, including chemists, biologists and dermatologists, supported by a multidisciplinary scientific committee and various universities, work with our R&D to provide clean, result-driven formulas, highly concentrated in natural-origin and high-tech ingredients. In our Scientific Garden, an open-air lab at the Davines Village, we study the living plants to discover botanical molecules for our innovations. We need to rewrite the progress. A product has to be a part of the solution, instead of part of the problem: this means to embrace regeneration and revolutionise the way we formulate, select the ingredients, and design our ranges.”

CITRUS LEMONADE ANTI-TAN MANICURE & PEDICURE

Cost: Rs 500/- Contact: Website: https://www.enrichsalon.com/born-ethical-classiccitrus-lemonade-anti-tan-pedi-mani-kit Sustainable features: Born Ethical Anti-Tan Mani Pedi is a perfect solution for a natural, vegan, and chemicalfree skin DIY routine. It is filled with the goodness of citrus fruits. Effective natural bleach and exfoliant properties of citrus fruits ensure that your tan is dealt with, leaving your skin beaming and lighter. It is also free from nasty chemicals such as sulphates, ammonia, artificial colour, petrolatum, and formaldehyde.

The Born Ethical product range is vegan, 95 per cent natural, cruelty-free, gluten-free, paraben-free, and silicone-free. It has an easy five-step process, and comes with two applicators, including a emery board. Why this product: Born Ethical is an expression of a belief that great product quality can be created using sustainable practices, and made available at a great value. With this range, you now have a cutting-edge formula, backed by an expert’s knowledge, and created in a manner that it delivers to you, as well as to the environment. The brand is committed to creating only the highest performing formula, put together in a sustainable manner and wrapped in aesthetically beautiful, eco-friendly packaging with great graphics. What does sustainability mean to the company: Sachidanand (Sachin) Kamat, Director, Enrich, says, “As a company we have been taking several initiatives in making our salons, our services and consumables more sustainable over the years. The pandemic across the world that started last year and is still on, only highlighted the urgency of what we needed to do. We are committed to also build a community of likeminded folks all choosing sustainability in every way we can. Towards this, we also initiated a reward programme that acknowledges and incentivises every act of reduce, reuse, and recycle. We have also created a range of treatments and retail products that have natural ingredients, sourced ethically, manufactured sans fillers and packaged with sustainable materials. The idea is that every action we take is good for us and also good for our planet.”