Editor's letter

Yes, times have been tough. Just when we thought the rough tides are normalising, we found ourselves in a whirlpool. While stress and anxiety has been taking over for many, it has been great to sense and see the fighting spirit among many too.

We initiated the #TuesdaySundowner, an initiative on the @probeautyindia Uday Takke messSeema Jerajani Blessing A Manikandan Beautiful Hearts Fund Instagram page where every Tuesday evening, I have been indulging in a virtual catch-up with industry experts to get an update on all that’s happening in the beauty and wellness world. In a recent fireside chat, shared his on behalf of the Maharashtra Hair & Beauty Association to the government on the once again shutting down of salons. The struggles have not just been limited to one state, but did extend to Karnataka, Delhi, and several others. too shared her secret to cope with stress and anxiety in the current times. shared details about the – an initiative put together by some beautiful minds in the industry for the industry.

Amid these challenging times, I quote from my conversation with several industry experts; utilise this time for more training, teaching and learning, planning ahead in the new normal, and revisiting business models for revival. Look at how the industry can unite to overcome challenges pertaining to rentals, staff salaries, EMIs and tax related issues.

I would also not want to miss on mentioning PBHJ’s 15-day virtual initiative: #sustainabilitymatters. This is our endeavour to give you the opportunity to let your clients know about the eco-friendly choices you make and share with your industry peers the potential cost savings an eco-choice results into for the business. Do follow us on Instagram Facebook and to know more.

This edition of the magazine too focuses on almost everything that we could offer you to be sustainable and eco-conscious.

Let us be responsible and eco-sensitive because #sustainabilitymatters. If you agree with me, feel free to share a story or post on what sustainability means to you and do tag us – we would love to know, like, share and comment.

Wishing you safe times ahead and an eco-friendly read.

Shriyal Sethumadhavan Executive Editor