NATIONAL

Seema V Jerajani bags #1 position in International Online Championship by Georgiy Kot

With more than 1,000 entries from 68 countries, Seema V Jerajani, Founder & Educator, SVJ Academy of Hair and Makeup, has won the first position under Fantasy Hairstyle category in the International Online Championship by Georgiy Kot. When team PBxHJ reached out to Jerajani for her reaction to this victory, she says, “As an educator, it is so important to inspire the professionals as well as aspirants that there is so much, they can do and so much more that they can achieve as part of this industry and profession. It is the first time that the work of an Indian hairdresser has reached the top position, and that is certainly a big achievement for us.” She added, “My aim was to showcase a hairstyle look that was Indian to the core. I presented my Fantasy hairstyle representing the Goddess Laxmi, maintaining the holiness of the divine look yet creating the fantasy hairstyle.” Sharing her message to aspirants or participants to International Online Championship, Jerajini said, “Competitions show you where you stand in your field. It is not about winning or losing that cannot be the focus. Every championship helps you assess your own skills, and how you can better yourself.” We at Professional Beauty & Hairdressers Journal India, would like to covey our hearty congratulations to Seema V Jerajani on her success and making India proud.

Nykaa files Rs 4,000 crore IPO

Beauty and fashion retailer Nykaa plans to raise Rs 4,000 crore in an IPO, which would value the company at US$5 billion – US$5.5 billion. Nykaa, founded in 2012 by Falguni Nayar, plans to use the proceeds from the IPO in setting up new retail stores and establishing new warehouses as it expands around the country. The shareholders who are selling a part of their stake in the offering include Sanjay Nayar Family Trust, private equity firm TPG, Lighthouse, JM Financial and Sunil Kant Munjal, chairman of Hero Group. Nayar and her husband Sanjay, Chairman of private equity firm KKR India, hold about 47 per cent of the company through two family trusts. The company reported a profit of Rs 62 crore for the fiscal ended March 31, compared to a loss of Rs 16 crore in the year before. Nykaa has over 1,500 brands with a comprehensive selection of makeup, skincare, haircare, fragrances, personal care and wellness products for women and men. It has a portfolio of luxury brands including Bobbi Brown, Estee Lauder and Huda. Nykaa is also planning to deploy the IPO proceeds for marketing and promotional activities, and to strengthen its 13 owned brands including Nykaa Cosmetics, Nykaa Naturals and Kay Beauty, a collaboration with Bollywood actress Katrina Kaif as well as establishing and promoting new brands.

Bollywood Diva Kareena Kapoor Khan to be the face of #MakeInIndia WOW Life Science Organic Apple Cider Vinegar

Make in India skin care and wellness brand, WOW Life Science has named Bollywood Diva, Kareena Kapoor Khan as the new face for their Organic Apple Cider Vinegar. Kareena joins the brand as the third and the latest brand ambassador. On being brought on board as a brand ambassador, she says, “I have always been passionate about wellness and for that I prefer the basic natural ingredients. I am quite impressed with WOW Life Science Organic Apple Cider Vinegar drink. It is the best addition to my fitness regime.” Manish Chowdhary, Co-Founder, WOW Life Science, says, “We are extremely delighted to welcome Kareena to our WOW Life Science family. Kareena is an inspiration to so many with the varied roles she carries out with the right balance. Consumers are now making the shift towards natural products, something that forms the core of our brand since we are only aiming towards a more holistic extension of our offerings in the days to come.”

Dermalogica Announces Winners of PROSkin Masters 2021

Skin care brand Dermalogica, rooted in education, personalisation and the human touch, hosted the second edition of PROSkin Masters 2021, which is designed to test the knowledge, skill and expertise of professional skin therapists associated with it celebrating the transformations they bring in the lives of the customers through their work, every day. The Grand Finale of Dermalogica PROSkin Masters 2021 was graced by the skin care visionary and Founder of Dermalogica, Jane Wurwand. The esteemed jury panel, comprised Otishia Nair, Head of Education, Dermalogica, South Africa; Dr Rakhi Lall, Senior Consultant, Alive Wellness Clinics; and Vaishali K Shah, Founder Director of LTA Beauty. The winners of Dermalogica PROSkin Masters 2021 were –Christina Rodrigues (Lakmé Salon, Mumbai) and Prema Laithangbam (Looks Salon, Delhi) as joint Second Runners Up; Supriya M (Toni & Guy, Bangalore) as First Runner Up; and Rina Tirkey (Lakmé Salon, Kolkata) walking away with the top winner’s title. This year, the hunt for the country’s best skin therapist concluded with 10 finalists who made it through two rigorous rounds of theoretical and practical testing. The finalists hailed from Mumbai, Delhi, Bengaluru, Kolkata and Bhubaneswar.

Bollywood Actress Gauahar Khan signed as brand ambassador for ‘Queen’s Lift’ – Premium Skincare brand.

Queen’s Lift, India’s premium skincare brand by Dr Umaria, has signed the Bollywood actress Gauahar Khan as its brand ambassador. Queen’s Lift has a philosophy of empowering, inspiring and delivering happiness to women by celebrating natural beauty and Gauahar Khan amplifies the same. The Queen’s Lift has products catering to men and women both and is delivering innovative, high-performance, skincare ahead of its time while uploading its foundation of inspiring confidence and embracing natural beauty at the heart of everything they do.

Discover the Kiehl’s Heritage collection

Honouring its legacy of providing fine-quality formulas together with a long-standing commitment to service, as part of its 170th anniversary celebration, Kiehl’s introduced two limited edition product collections: A classic Commemorative Collection of iconic must-have formulas and, for the first time ever, a historical Heritage Collection that comprised of three special formulas inspired by the archives. The Limited-Edition Tribute Collection is a specially curated array of the brand’s most beloved and best-selling formulas over its 170 years of existence. Midnight Recovery Concentrate for younger-looking skin by morning; Ultra Facial Cream a 24-hour hydration for softer and smoother skin; and Herbal-Extract Toner a cult-classic facial toner is formulated with Calendula, Allantoin and Great Burdock Root. The iconic collection of Kiehl’s classics comes in stunning new white and gold- adorned glass packaging – maintaining the commpany’s commitment to a more sustainable future by using eco-conscious materials.

India’s love for global beauty regimes

Homegrown D2C beauty and personal care brand, Pilgrim, which makes borderless beauty experiences accessible and affordable, revealed interesting insights on India’s love for global beauty regimes. The company registered a two times increase in sales in the last nine months. Interestingly, 30 per cent of these sales came from North East India alone with Guwahati leading the pack. In metros, Bengaluru and Delhi registered maximum sales. As per the market reports, the demand for global beauty products was highest in the ‘face care’ category with a sales contribution of 80 per cent. The top concerns in these categories were ageing and brightening. As per the data, women mostly bought night serums, night gel creams, and face creams. Males on the other hand preferred face wash, face masks, hair serums, and sulfate-free shampoos. These global beauty products were most popular amongst the 25-50 agegroup driving 50 per cent of Pilgrim’s revenue.

#CareToLiveOrganic –A campaign to celebrate “Sustainable September”

To raise awareness about the dangers of climate change and its impact on wildlife, beauty brand Lotus Organics+ and Dia Mirza have teamed up with the Wildlife Trust of India to observe Sustainable September. A high decibel digital campaign #caretoliveorganic commences on September 1 and will run till October 19, 2021 across various digital platforms. The campaign will reveal the limited-edition box containing organic skincare products that are extremely skin-friendly. With the focus on sustainability, Lotus Organics+ will also donate a part of all sales across categories that happen between September 1 and October 19, 2021, to the Wildlife Trust of India. Commenting on the association with the Wildlife Trust of India, Nitin Passi, Joint Managing Director, Lotus Herbals, says, “Our intention is to inspire people to adopt a sustainable lifestyle and realise the importance of climate change and how it adversely affects our wildlife and the environment.”

Yes Madam expands beauty services to Mumbai, eyes Rs 100 crore revenue by FY22

Yes Madam, one of India’s best salon-at-home service providers has expanded their pre-wedding and beauty services in Mumbai recently. Established in December 2016, ‘Yes Madam’ is a Noida-based ‘Salonat-home’ service provider start-up that aims to build the most compelling home service company of the 21st century by offering the most tech-enabled, affordable, hygienic, and premier services at the comfort of home. Commenting on the expansion, Mayank Arya, Co-founder, Yes Madam, said, “We are thrilled to expand our services to a city of beauty and glamour like Mumbai. We are hopeful to get a breath-taking response from the people of Mumbai with our tailor-made services.”

“We were in plans to tap into this city for a long time and finally we have expanded our services here. At-home salon services have always been the best bet for people. Of course, the virus cannot prevent us from opting for grooming and self-care because it is important to look presentable in Zoom meetings too in the WFH scenario,” said Aditya Arya, Co- Founder, Yes Madam. The Noida-based start-up last year generated revenue of more than Rs 30 crore and has expanded its footprints to 27 cities. All the one-stop solutions related to beauty and personal grooming services are for both male and female clients, executed by verified, well-trained and qualified professionals who are fully vaccinated.

The Ayurveda Co raises undisclosed amount from GetVantage, Velocity, and Ship rocket Capital

The Ayurveda Company (TAC) has raised an undisclosed amount in various rounds of funding from GetVantage, Velocity, and Ship rocket Capital through revenue-based financing. The brand aims to target the growing digital consumers of India in the D2C personal care space. “Our dream is to create an international D2C Ayurvedic entity for the global millennials. We are preparing ourselves to become India’s fastest growing D2C beauty and wellness brand and this partnership with our RBF friends will help us in giving the right launch pad to TAC before the Pre-Series A round,” said Param Bhargava, Founder, The Ayurveda Company (TAC). “We are working on multiple unique SKUs for the next four quarters with launches across beauty and personal care, natural makeup and wellness and nutrition that are scheduled to take place soon growing our portfolio to 100 unique SKUs.” said Shreedha Singh, Co-Founder, The Ayurveda Company (TAC). Launched in April 2021, TAC has been steadily moving towards the ambition of becoming a loved and fast-growing Ayurveda brand. By the end of the first quarter, it managed to reflect a monthly run-rate of US$ 70,000.

Schwarzkopf Professional launches its first holistic care and styling brand for curly textured hair: Mad About Curls

For decades, smooth and straight hair has been ‘the look’. While that is great, there are several hair types that deserve just as much love and attention! Curls and natural hair texture are now more than ever an important part of the hair movement globally: Curly hair and styles are featured everywhere. Schwarzkopf Professional understands that textured hair is more than just a trend, it is an expression of self, a statement and yes, a way of life! Times have changed and the world is moving towards authenticity – people are feeling more empowered to be unique, to embrace their personality and natural beauty than ever before – it’s time to celebrate every hair texture and be Mad About Curls. PBHJ