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CANVOLINE Keratin Hair Treatment

For many Indian women, having soft, smooth and silky hair is a widely shared aspiration. This is why keratin treatments in the Indian market over the last few years have been enthusiastically received. It’s a hair treatment which involves artificiallyadding keratin to the hair to make it look smooth, shiny and frizz free.

Renowned for its ability to improve the texture, look and feel of hair, keratin treatments have enabled scores of women to get more manageable and less frizzy hair.

90% INCREASE IN HAIR SMOOTHNESS WITH CANVOLINE KERATIN TREATMENT #

WHAT DO CUSTOMERS SEEK FROM A KERATIN TREATMENT?

In the quest for getting this smooth, frizz free hair, consumers do expect to experience a pleasant service with no discomfort. However, the formaldehyde commonly present in Keratin treatments is known to cause irritation & discomfort to both customer & stylist. There is also a looming fear of losing hair strength and developing weak, brittle hair post keratin treatment.

Streax Professional has been listening to these concerns carefully and thus, has introduced new Canvoline Keratin Treatment. This new Formaldehydefree formula is curated to give its discerning customers the kind of hair they have always desired along with a pleasant service experience

SUPER SMOOTH, SUPER STRONG HAIR!

Enriched with the power of keratin and natural ingredients, Streax Professional Canvoline Keratin Treatment promises hair that is stronger from the inside and smoother from the outside.

In vitro Clinical studies using instruments & sensory panel evaluation by human volunteers at external lab under controlled conditions have proved that Canvoline Keratin Treatment enhances key parameters of hair quality post-usage. This includes:

• 90% increase in hair smoothness #

• 77% increase in hair softness #

• 50% reduction in hair frizz #

• 3X improvement in detangling and co mbability *

• 30% increased hair strength *

The superhero ingredients in Canvoline Keratin Treatment are:

KERATIN:

• Proven protein source known to increase the moisture content of hair while minimising damage,

• Known to protect the hair shaft by increasing cysteine availability

• Proven to increase hair tensile strength

BAOBAB OIL:

• Known source of Omega-3 Fatty Acids

• Known to moisturise dry and brittle hair.

• Proven to help nourish and repair hair

CERAMIDE MIMIC MOLECULES:

• Known to improve hair repair, nourishment and restructuring

VITAMIN E:

• Proven to provide nourishment to hair

Available in 100 ml and 400 ml, Streax Professional Canvoline Keratin treatment is your perfect hair care partner, promising no formaldehyde related irritation and discomfort, replenishing hair with added moisture & nourishment.

# Based on external study under controlled laboratory condition on undamaged hair with Canvoline Keratin Treatment

* Based on external study under controlled laboratory condition on damaged hair with Canvoline Keratin Treatment

This article appears in the Oct-Nov 2021 Issue of Professional Beauty/ Hairdressers Journal India

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This article appears in the Oct-Nov 2021 Issue of Professional Beauty/ Hairdressers Journal India