4 mins

Following the e-commerce rush

We were rather reluctant about it, but we have finally arrived! Today, India has a substantial share in e-commerce as people across categories – from baby boomers to Gen Z – are browsing and shopping online. But what does this trend mean for the beauty industry? Are professional beauty brands ready to embrace the e-commerce league? Kanishka Ramchandani examines the changing face of sales in the beauty market, thanks to the new normal.

This article appears in the Oct-Nov 2021 Issue of Professional Beauty/ Hairdressers Journal India

Click here to view the article in the magazine.
To view other articles in this issue Click here.
If you would like to view other issues of Professional Beauty/ Hairdressers Journal India, you can see the full archive here.

COPIED
This article appears in the Oct-Nov 2021 Issue of Professional Beauty/ Hairdressers Journal India