NATIONAL

Vaani Kapoor is the new face of Brillare

Brillare, a burgeoning new-age personal care company supported by Emami Ltd, has signed the Chandigarh Kare Aashiqui star Vaani Kapoor as the brand ambassador for its all-natural hair oil product. The #HairOnHigh campaign aims to reintroduce the age-old notion of hair oiling by showcasing Vaani’s healthy hair after using Brillare products, as per a report on Exchange4media.

Brillare provides a novel idea of oil shots with a potent combination of rich active oils as part of its science-backed range of hair care products. After finishing the oils shots routine, it also provides Real Mahabhringraj Oil as a holistic oil to combat hair loss, dandruff and dry hair all at once. All Brillare products are vegan and natural, with dermatology-grade effectiveness. They are specifically designed for the new age, conscientious, and aware generation searching for genuine natural answers to their hair and skin difficulties.

In response to the collaboration with Vaani Kapoor, Jigar Patel, CEO of Brillare, remarked, “The brand plans an aggressive growth in the coming year. Vaani Kapoor fits perfectly well with the brand’s ethos and her persona augurs positively with Brillare consumers providing both credibility and salience to the brand.”

Sugar Cosmetics’ parent company acquires ENN Beauty

Sugar Cosmetics’ parent company, Vellvette Lifestyle Pvt. Ltd., has acquired a 51 percent share in natural skin and hair care brand ENN Beauty, further consolidating the country’s beauty and personal care industry, said a report in The Economic Times,

Sugar Cosmetics, the Elevation Capital-backed cosmetics and personal care firm, raised $21 million in Series C investment in March of last year. According to insiders, the company is in discussions to raise $75-80 million in a fresh investment round, valuing the company at roughly $500 million.

Vineeta Singh, cofounder of Sugar Cosmetics, stated, “With ENN, we will enter the skincare category and we expect it to grow exponentially over the next 12-24 months. The company is expected to achieve Rs 100 crore in annualised revenues over the next 12-18 months.” Nandeeta Manchanda, founder of ENN Beauty, explained, “We had competing offers but the partnership with Sugar gives us immediate access to the market and the infrastructure that they have built, which would have taken us a longer time to build. This association will also help ENN Beauty in further strengthening and evolving their product range.”

Lotus Herbals acquires 25% equity in Conscious Chemist

Lotus Herbals Pvt Ltd, India’s top natural beauty care business, has announced the purchase of a 25% share in Conscious Chemist, a new age clean beauty, direct to consumer brand. With its well-formulated, useful, and unique product range, Conscious Chemist intends to revolutionise the skincare industry. The clean beauty DTC startup business, which began operations a few years ago with only three goods in the market, now has a functional skincare line of assembled products encompassing face care, eye care, and body care categories.

Every Conscious Chemist solution is meticulously evaluated to ensure optimal efficacy and potent active ingredients that give scientifically proven outcomes. The Conscious Chemist believes in the power of both botanical components and science-backed clinically proven actives, as well as methods that are healthy for both the environment and the customer. Toxins, perfumes, and poisonous compounds are not present in any of the items. By totally exposing the product formulations, the brand encourages openness. Its goods are never tested on animals, are created responsibly, and utilise only environmentally friendly packaging.

Nitin Passi, Joint Managing Director, Lotus Herbals, siad, “We are excited about our strategic investment in Conscious Chemist since it aligns with our strategy for accelerating growth in the DTC digital native universe focused on clean beauty. The brand also resonates with our commitment to sustainability and environmentally friendly practices.”

Lotus Herbals has made strategic investments in emerging beauty brands over the last eighteen months, beginning with a 100% acquisition of the luxury Ayurveda brand SoulTree in September 2020, followed by a 32% stake purchase in the Dermaceutical Company Fix Derma India in October 2021, and its most recent investment in Conscious Chemist.

RIL set to launch omnichannel beauty portal

Renee Cosmetics has launched a new web series called ‘The Beauty Start-up.’ The online series will be available for free on the new standalone YouTube channel titled ‘The Beauty Start-up.’ The series is designed to address all of the questions of those who are curious about what it takes to start a modern business.

The brand hopes to convey the hustle, the hardships, the triumphs, and the failures that go into growing a tiny start-up into a multimillion dollar firm through the web series. The co-founders of the company, Ashutosh Valani, Aashka Goradia Goble and Priyank Shah, will appear in the web series’ production. The series will mostly be a documentary, with POV monologues interspersed.

Valani, Co-Founder and Director, Renee Cosmetics, stated, ““In the new era, where start-up culture is thriving and is catching the eyeballs of every common man, there is a lot of curiosity among the aspirants around what goes behind the scene. Additionally, there are young minds that are still wondering about the feasibility, challenges, routine that one might have to lead while building a business. This series aims at answering all of it. It will bring people closer to an entrepreneur’s journey, and make them familiar with the adventure that it is to be a budding businessman. This is expected to inspire those who wish to take that leap of faith, but are somewhere hesitant.”

Renee Cosmetics launches ‘The Beauty Start-Up’ web show

Renee Cosmetics has launched a new web series called ‘The Beauty Start-up.’ The online series will be available for free on the new standalone YouTube channel titled ‘The Beauty Start-up.’ The series is designed to address all of the questions of those who are curious about what it takes to start a modern business.

The brand hopes to convey the hustle, the hardships, the triumphs, and the failures that go into growing a tiny start-up into a multi-million dollar firm through the web series. The co-founders of the company, Ashutosh Valani, Aashka Goradia Goble and Priyank Shah, will appear in the web series’ production. The series will mostly be a documentary, with POV monologues interspersed.

Valani, Co-Founder and Director, Renee Cosmetics, stated, ““In the new era, where start-up culture is thriving and is catching the eyeballs of every common man, there is a lot of curiosity among the aspirants around what goes behind the scene. Additionally, there are young minds that are still wondering about the feasibility, challenges, routine that one might have to lead while building a business. This series aims at answering all of it. It will bring people closer to an entrepreneur’s journey, and make them familiar with the adventure that it is to be a budding businessman. This is expected to inspire those who wish to take that leap of faith, but are somewhere hesitant.”

Extensions get a new flair with Hair Forever

Ashish Tiwari, a serial entrepreneur and ex-Hair Originals co-founder, has launched Hair Forever, a hair extension manufacturing start-up. In a pre-SEED round, Hair Forever secured USD 150K from a group of angel investors. This is the serial entrepreneur’s third company, following Healthkhoj and Hair Originals.

Closing the last chapter, he has gone on to pursue what he had hoped for when commencing on the business path. Moving forward, he intends to season the whole experience of hair extensions for consumers with AI integration. Hair Forever will investigate AI integration to improve consumer purchasing experiences, i.e., users will be able to trial nearly all sorts of extensions and be certain of the length, colour, volume, and so on before purchasing or putting the hair extensions. He recognises the areas that might be improved to develop a healthy corporate structure based on his past expertise in manufacturing, marketing, and business strategy.

American hair removal brand Nair launches in India

Nair, a hair removal brand from the US, has ventured into the Indian market and signed up actor Mrunal Thakur as its brand ambassador.

Nair’s global product portfolio offers products like in-shower creams, body creams, sprays, lotions, cold wax strips and wax roll-ons. The brand plans to expand its blade-free, multi-benefit hair removal solution portfolio in India, including wax strips, hair removal sprays and charcoal wax.

The launch campaign starring Thakur comes with the tagline ‘Live on your terms.’

Speaking about the campaign, she said, “‘Live on your terms’ is a way of life. It’s about embracing your true self. It’s about being who you are. I look forward to encouraging the new generation and helping them feel confident in their own skin.”

“Mrunal has carved out a niche for herself in a competitive industry. She exudes confidence, authenticity and positivity -all attributes that resonate with the Nair brand. Her individualistic personality makes her relatable across age groups, especially the younger audience, making her the perfect choice for the Nair brand,” said Aditya Pittie– MD, Pittie Group.

Good Glamm acquires majority stake in Organic Har vest

The Good Glamm Group has acquired a majority stake in beauty and personal care brand Organic Harvest, for an undisclosed amount. Good Glamm will invest an additional Rs 75 crore in growing the brand. The transaction marks the foray of Good Glamm Group in the organic BPC category.

Darpan Sanghvi, Good Glamm Group founder and CEO, said, “Organic Harvest has predominantly been an offline first brand. Now, as part of the Good Glamm Group, Organic Harvest will be able to leverage the group’s large digital audience.”

Godrej divests stake in BBLUNT; Mamaearth buys in

Godrej Consumer Products has divested its entire stake in Bhabani Blunt Hair Dressing and the right to use the ‘BBLUNT’ brand name to manufacture and sell BBLUNT branded products to Honasa Consumer, the parent company of direct to consumer brand, Mamaearth.This is Honasa’s first foray into the hairstyling and the hair colouring industry. As part of the deal, Honasa will also acquire all salons operated by the brand. BBLUNT will get to leverage Honasa’s D2C and ecommerce presence to strengthen and scale up its business.