PERSONAL CARE INGREDIENTS GROWTH CHART

As per a report titled Personal Care Ingredients: Where the Opportunities Lie Post COVID-19 by Kunal Mahajan, Project Manager of Kline’s Chemicals & Energy practice, Kline India.

“Personal care ingredients will play a vital role in the economic recovery of countries post COVID-19,” he said. Demand for color cosmetics, hair styling, and sun care products declined significantly during the pandemic. Given the lockdowns and restrictions instituted by governments worldwide, people were forced to shift to working from home and avoiding recreational activities, leading to a decline in demand for these products. In turn, demand for cosmetics ingredients, hair fixative polymers, and UV-protection ingredients took a sharp hit in 2020. While 2021 witnessed a bounce-back in demand for these ingredients, 2019 levels have not yet been regained.

In contrast, not only did the ingredients used in products like soaps, shampoos, and hand sanitisers experience a surge in demand in 2020, but this upward trajectory continued in 2021. Demand for preservatives, surfactants, emollients, and conditioning polymers reaped the rewards. Supply chains were affected by the pandemic as well. The rebound of the color cosmetics, hair styling, and sun care segments positively influenced the market in 2021. The recovery of the most impacted segments of the market is also expected to drive market growth.

“A rise in the market for beauty products post-pandemic has resulted in an increase in the demand for personal care ingredients,” explained Mahajan. “Within the color cosmetics segment, we look for a wave of consumers using more sophisticated and dramatic makeup, particularly related to eyes and lips.”

The strong trend toward natural ingredients and “clean beauty” is further driving the market. Surfactants have also been affected by this shift toward more natural ingredients, with demand for sulfate-free ingredients increasing. A similar trend toward milder ingredients is also being seen in antimicrobials. Increasing regulations, limitations in use, and public scrutiny regarding some of the most traditional preservatives, such as formaldehyde donors, parabens, isothiazolinones, and halogen organic compounds, are leading to their substitution. Further, growing pressure from regulatory bodies and consumers about many of the preservatives is driving demand for preservative boosters.