NATIONAL

Post COVID: Mumbai salons and spas deal with heavy demand

After the third wave, salons in Mumbai have gone back to operating at 100 per cent capacity and the salon owners and professionals say that the market is positive and there is a demand for specialised treatments. Although footfalls in stores are now 90 per cent of pre-COVID levels, the great thing is their average bill values are at over 40 per cent. Salons experienced at least 50 per cent reduction in footfalls in the month of January when restrictions were on in almost all fields. Now with everything relaxed, they are experiencing growth in not only hygiene services such as waxing, haircuts, manicure pedicure but fashion services such as hair colours, hair damage reversal treatments, hair spas, and of course, the ever-popular smoothening and keratin service. Salon owners across the city say that they are also experiencing growth in beauty services search – for example facials, nail bars and body treatments like body massages are getting popular.

Commemorating the art and business of Indian hairdressing at IHA 2021

In the previous year, L’Oréal Professional Paris had launched the French Balayage service, a professional twostep technique that gives clients made-to-measure, enviable sun-kissed hair colour that suits all hair bases, even the darkest ones, making it perfectly adaptable for Indian skin tones and hair. The key element of a French Balayage is its subtlety. The Indian Hairdressing Awards (IHA) by L’Oréal Professional Paris are the most anticipated awards in the Indian hairdressing industry. IHA has infused freshness into its format by introducing a theme this year to the contest for the very first time and that is the French Balayage. The French Balayage has become the biggest hair colour movement in the world, and earns its rightful place in the competition as this year’s participating hairdressers from across India have to create the perfect French Balayage look on a model presented to them at the competition itself.

AL ZIBA CARES: the next-gen skincare specialist

After three successful years of market research, ALZIBA CARES has secured its place in the business in many countries where there are several users of cosmetic goods, varied needs, distinct skin and hair types, and a variety of qualities and prices. The brand has been able to penetrate the already competitive market by taking into account almost all of the factors that were considered during the research periods, such as cost, quality, skin differences, different hair types, environmental factors, ingredients, product features such as toxic chemical-free, vegan, sulphate-free, gluten-free, parabenfree, cruelty-free, and so on, as well as market demands. ALZIBA had started with just four face washes, three shampoos, and six bathing/beauty soaps and today it has over 24 skincare, hair care, and personal care products in its catalogue, with even more items set to debut by May 2022.

The Times Group expands ‘Femina Flaunt Studio Salon’ to Patna

One of India’s leading multimedia companies, Bennett, Coleman & Co, (The Times of India Group), has launched the first ‘Femina FLAUNT Studio Salon’ in Patna – at Fraser Road. With this launch, Femina FLAUNT Studio Salon has marked its presence in the fast-growing Tier-II segment of India. With its bestin-class services in hair, make-up, nails and skin for men and women, the Femina FLAUNT Salon is stated to be the hotspot of global beauty trends. With the best of global brands and talent in this industry, the Femina FLAUNT Studio Salon aims towards becoming a ‘go-to’ destination for all beauty needs.

The salon is designed to be a hotspot to ignite ideas for self-expression. It’s a place where beauty meets bravado, glam meets gusto, comfort meets creativity, chic meets street and expertise meets experimentation.

Hair extensions brand Kaiser Hair joins hands premier hairdressing salon Bblunt

Kaiser Hair, the official Hair Extensions Partner of Miss Universe 2021 Harnaaz Sandhu, has entered into a strategic partnership with India-based luxury salon Bblunt. The association between Kaiser Hair and Bblunt is aimed at offering women a wide range of extensions with contemporary styles and looks along with assistance from experts at the salons.

It will offer the women a wide range of extensions with contemporary styles and looks along with assistance from experts at the salons. Kaiser hair has already served over 20,000 clients right from the runway to movies and almost all of the Bollywood actresses vouch for the brand. Known for its cutting edge work in the industry, the brand is all about makings extensions accessible to women not only for their special day but for their regular day at work. Together with hair styling experts from Bblunt, Kaiser Hair offers special care of your hair. All of the flamboyant and vibrant looks created for Miss India 2021 Harnaaz Sandhu already illustrate their exceptional work in the industry.

Jacqueline Fernandez appointed Brand Ambassador for Lotus Herbals Safe Sun

India’s leading natural beauty care company Lotus Herbals has appointed the gorgeous Bollywood actress Jacqueline Fernandez as the brand ambassador for its Lotus Herbals Safe Sun brand of advanced sun protection products. As the face of the brand, Jacqueline will appear in a new DVC that will be aired across digital, OTT, TV and social media platforms. The high voltage campaign revolves around the Safe Sun Matte Range, with the DVC primarily focusing on the recently launched Safe Sun Vitamin C Matte Gel SPF 50 sunscreen. This innovative broadspectrum formulation combines Matte Gel Sunscreen, enriched with Orange and Kakadu Plum extracts, which help reduce UV-induced skin damage. The new DVC will run on social media platforms such as Instagram/YouTube/Facebook, Hotstar, and other leading OTT channels. For maximum visibility, the campaign will also be splashed across outdoor hoardings in key metros. In-store branding and POP will include posters, danglers, table-tops and wobblers. In addition, Lotus Herbals Safe Sun will conduct a massive sampling exercise with its new Vitamin C Matte Gel Sunscreen to generate consumer trials and maximise reach and engagement.

Dessange Salon and Spa co-hosts a grand launch in Bandra, Mumbai

A high-end Parisian salon brand, Dessange Salon and Spa, has announced the launch of their New Luxury Salon in Bandra. It is one-ofa-kind premium salon for luxury services has an international presence in 45 countries, and in India has presence in New Delhi, Mumbai, Bengaluru, and Hyderabad. Dessange has partnered up with Lifestyle Asia India, to successfully launch the newly built salon and through the network of Lifestyle Asia India, it has gained access to the affluent audiences in the city with an evening full of glamor, stars & express salon services provided by Dessange. With this new opening, Dessange will be accessible to more Mumbai residents, and its portfolio of services includes globally certified and experienced personnel who provide highend beauty and hair treatments. Dessange Salon and Spa also offers a safe, sanitized environment for all styling and beauty needs, along with a friendly and attentive team.

BKCCAD celebrates Graduation Day

After two years of COVID restrictions, BKCCAD celebrated their students success with enthusiasm and fun. Twenty-six students successfully graduated with International Makeup Association and Pivot Point International Certification from Blossom Kochhar College of Creative Arts & Design (BKCCAD). Dr Blossom Kochhar, Chairperson of Blossom Kochhar Group of Companies, started the ceremony by lighting the diya and the ceremony was followed by an amazing dance and music performances by BKCCAD students and a ramp walk by models in a glamorous red-carpet look done by the makeup and hair course graduates. Certificate distribution was done by Dr Blossom Kochhar herself thereby appreciating and wishing every student with loads of success in the future. Dr Kochhar says, “When you have a skill, you can use it anytime anywhere to earn. Makeup is one thing that really helps you to make a lot of money. Every BKCCAD trainer and student had done amazing hard work. It is important that your trainers are good to make your career successful and strong. Every student has talent but the trainer helps to bring it out beautifully.”

With world-class training techniques, Orane International empowers beauty and wellness-enthusiasts

Orane International is the leading institute that provides world-class education branched into more than 73 courses in the beauty domain. Its beauty and wellness training institutes are affiliated with CIBTAC (UK) and CIDESCO (Switzerland), and with the most prominent awarding bodies of this domain worldwide, thus, widening global career horizons for its students. Each course provided by Orane International meets the standards of the National Skill Qualification Framework (NSQF) and Training Partner of National Skill Development Corporation (NSDC). With many available courses such as cosmetology, aesthetics, hair, makeup, nail art, spa, nutrition, laser therapies, Ayurveda, salon management, and many more, Orane International is a pioneer in providing quality education in beauty and wellness, offering short term and long-term courses across its network of over 100 beauty schools in India, in addition to its popularly reputed salons in various parts of the country.

Streax Professional presents Kaleidoscope

Streax Professional showcased its latest collection, Kaleidoscope, at an event in New Delhi. The collection features funky colours and unique looks of the season— rich, vibrant and vivacious. Bollywood actress Vaani Kapoor, the face of Streax Professional walked the ramp sporting the Soft Sketch Violet look from the Kaleidoscope collection.

Streax Professional products used to create this collection included Argan Secrets Hair Colour, Hold & Play Hair Shine Spray and Mousse, Funky Hair Colour Range and Canvoline Straightening Range. The collection was presented at a fashion show, featuring celebrity hairstylist Rod Anker. A total of 11 looks were curated to complement the colour and style for the Kaleidoscope collection. Kapoor donned textured bangs created using Streax Professional Hold and Play Funky Colour’s Crazy Violet.

Rochelle Chhabra, Head -Professional Division (Streax Professional), Hygienic Research Institute, said, “We all love trying new looks and styles for special occasions and events. We are excited to introduce our patrons to stunning and creative hairstyling ideas with our latest collection Kaleidoscope. The collection offers fresh ideas for hair colour, cut and style as vibrant, bold and colourful as Kaleidoscope.”

Beauty in Everything: BiE, a clean beauty brand, launched

Queenie Singh has launched Beauty in Everything: BiE, a clean beauty skincare range in collaboration with Skin Guru Dinyar Workingboxwalla. BiE is a line of expert skincare, driven by a passion to impart disciplined routines and championing clean beauty. Breaking the stigma that beauty is just skin deep, BiE aims to help you reinvent yourself through various life’s roles and stages. Blended with scientific formulations and carefully curated ingredients, the products are backed by 50 years of expertise and know-how of a clean beauty space. BiE is an invitation to every woman to achieve her optimum beauty potential. In Queenie’s words “We have conviction that change leads to transformation and evolution. We call it modern metamorphosis. It applies to life and it applies to beauty.”

Fix My Curls signs singer Palak Muchhal

Fix My Curls, an Indian wavy and curly hair care brand dedicated to helping people embrace their natural hair texture, has recently signed playback singer Palak Muchhal as its brand ambassador. The move comes as Fix My Curls looks to strengthen its connection with the youth and shift the narrative towards embracing curly hair instead of using chemicalladen alternatives. With a wide range of revolutionary products catering to various needs of everyone with curly and wavy hair, the brand aims to create an inclusive space for self-acceptance and love. The talented singer will be promoting various products under the Fix My Curls umbrella. Palak Muchhal said, “This association is very close to my heart. The narrative to tame curly hair in an effort to attain a certain standard of beauty is highly constricting and stereotyped. The notion that beauty is definitive is harmful to a person’s self-esteem and should be shunned altogether. I vouch for beauty in all forms, and I am especially proud of my curly hair. I am big on flaunting it in my social media posts and carry it with pride. Being extremely conscious of the products I use, Fix My Curls approach to toxinfree styling of curls resonated with me. The products help define my curls and add volume to my mane.”