NATIONAL

SkinGenious provides patient education

SkinGenious is on a mission to help Mumbai residents to find the best skin specialists with an initiative to promote transparency and patient education about skin and hair treatments.

Aesthetic treatments such as laser hair removal, dermal fillers or facials, most clients are confused about what the treatment entails, the procedure steps, how long it takes and the costs involved. Apart from this, clients often have queries about their concerns, without much knowledge about the treatment and improvement options. The concerns could range from wrinkles and sagging skin to something as simple as open pores or dry skin. It is imperative to provide accurate information to help them understand their options and potential for improvement.

Bella Vita Organic onboards Milind Soman as its brand ambassador

One of India’s most iconic personalities, Milind Soman, is now the brand ambassador for Bella Vita Organic (BVO), a newage Ayurveda skincare brand. Fitness enthusiast Milind, has always prioritised good health, mind, body and spirit, resonating perfectly with the brand’s ideology. He continues to reinvent himself and inspires millions of his followers with his passion to lead a clean, natural and healthy life.

Milind Soman is the perfect embodiment of modern and simple and has broken stereotypes in fitness and wellness time and time again. With his disciplined daily routine, mindful eating and balanced lifestyle, it has motivated people of all ages to lead clean and simple lives. Bella Vita Organic strengthens its stand by bringing Milind onboard, to simplify skincare with effective Ayurvedic formulations for modern-age skincare enthusiasts.

Glam Guru – an unique hybrid model make -up IP

Triller India, the AI-powered open garden technology platform for creators, launched a first-of-its-kind, hybrid model Make-up IP – Glam Guru, for talented makeup artists to provide them with a platform to showcase their skills. The IP recognized makeup artists across the nation for their prowess in creating different makeup looks and drove a reach of over 60M during the 4 week-long campaigns.

Numerous contestants shared their entries, creating different makeup looks including Bold, Unique, Unfiltered, Trendy, and Mystic through short videos. The top 15 contestants also got the chance to be mentored by leading fashion and beauty influencers, and short-form video star Mrunal Panchal AKA Mrunu in an interactive masterclass. Out of these, the top 5 qualifiers were selected for the qualifier round which was streamed live on Instagram and Triller TV.

The top 5 qualifiers were awarded special gift hampers including makeup hampers from Renee Cosmetics, the official sponsor for the event. Out of these, Preeti Tandon was crowned the ‘Glam Guru’ and rewarded with an exclusive Renee hamper, hairstyling & vanity kit, and a brand collaboration partnership by Renee Cosmetics.

Kay Beauty announces expansion plans

Katrina Kaif and Nykaa unveil plans to widen the access to Kay Beauty by entering beauty doors through retail foot prints, entering general and modern trade across India.

Kay Beauty has announced the expansion of its omni-channel footprint to 100+ general trade beauty stores and leading Modern Trade across the country. Within a short span of two years, the brand has successfully captured the hearts of customers on the Nykaa website and app, delivering to 1600+ cities and available in over 90 Nykaa stores pan-India.

Katrina Kaif, Co-founder of Kay Beauty, said, “My vision for Kay Beauty was to create a diverse and inclusive brand that would resonate with makeup lovers and specifically cater to Indian skin requirements.”

Nykaa, Estee Lauder collaborate to open Aveda x Nyka salons

Beauty retailer Nykaa ties up with ELCA Cosmetics Pvt Ltd, a subsidiary of global beauty company Estee Lauder Companies, to open Aveda x Nykaa salons, a premium chain. Its first salon opens doors in Bengaluru, marking the retailer’s foray into the professional beauty industry.

Nykaa has been in news for various reasons ever since its launch in 2012, from introducing international beauty brands to India to launching its IPO. The beauty retailer is back making headlines, thanks to its tie-up with ELCA Cosmetics Pvt Ltd, a subsidiary of global beauty company Estee Lauder Companies. Together the two entities have launched the ‘Aveda X Nykaa’ salon in Bengaluru, with a focus on offering luxury professional beauty services.

As per the official statement, Nykaa will run the operations of the salons and Aveda will bring training and expertise on hair care regimes and rituals. Two more salons are scheduled for opening this year. After Bangalore, New Delhi and Mumbai are the next target cities.

New age consumers growing appetite for Korean beauty

Pilgrim, a homegrown D2C beauty and personal care brand, has revealed interesting stats on Indians’ love for Korean beauty regimes.

According to the brand, young consumers, especially women have a growing affinity towards the latest K-beauty ingredient - 24K Gold.

In the past 12 months, Pilgrim has witnessed a 388 per cent growth in month run rate. Out of this, 75 per cent of revenue was driven by their K-beauty range, 25 per cent by the French beauty range before their new launch, and their newly launched Spanish beauty range also contributed to 18 percent of the revenue in Q1. Bengaluru and Delhi registered the highest sales in metros.

Gagandeep Makkar, Co-founder and COO, Pilgrim said, “The Korean Beauty regimes have only witnessed an uptick in the past few years. The new 24K Gold range is a result of consumers’ growing demand to dive deep into Korean beauty secrets. Our previous K-beauty range has witnessed a steady increase in demand not just from metro cities but also from tier-2 markets and we are confident that the trend will continue for the new 24K Gold products.” PBHJ