INTERNATIONAL

Aveda gets Leaping Bunny approval

The high-performance, vegan hair care brand, Aveda that has opposed animal testing since its founding in 1978, has announced that it has been approved under the Cruelty Free International Leaping Bunny Programme.

For Aveda to acquire the Leaping Bunny approval, Cruelty Free International has verified that Aveda does not conduct or commission animal tests for its products, raw materials, and ingredients. The brand underwent a rigorous multi-year review process with Cruelty Free International to verify that its suppliers and manufacturers comply with all Leaping Bunny criteria for its products and ingredients. To maintain approval under the Leaping Bunny Programme, Aveda will be audited every 12 months by Cruelty Free International to ensure continued compliance.

Securing approval under Cruelty Free International’s Leaping Bunny Programme is a key component to Aveda’s goal of providing more transparency to the Aveda guest through trusted external organisations.

Goat Milk Cosmetics market expected to grow at a CAGR of 8 Per cent by 2027

The demand for goat milk cosmetics is influenced by growing demand for ethical cosmetics, growing consumption of skin care products and shifting demand from luxury brands to artisanal products.

The global goat milk cosmetics market is predicted to grow at a CAGR of over 8 per cent during 2021-2027. Bathing accessories segment hold the highest revenue share in the market, however, market for other goat milk cosmetics products such as lip balm and shaving cream is expected to observe the highest growth rate at a CAGR of 8.99 per cent (by value) during 2022-2027, due to the increasing demand for these products in the market.

The change in demand from mass beauty goods to luxury premium items tailored to the needs of the consumer has created a plethora of opportunities for new products to enter the goat milk cosmetics market. The goat milk cosmetics business is extremely fragmented, with local, regional, and multinational suppliers operating all over the world. However, the number of global players is limited, and the growing popularity of natural cosmetics has given rise to a wave of domestic and local vendors in the business, all of whom pose a major challenge to vendors worldwide.

Rihanna launches Fenty Beauty across Africa

Rihanna was inspired to create Fenty Beauty, after trying to find products that worked across all skin types and tones. Fenty Beauty offers a wide range of products for traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. Rihanna launched her clean, vegan and eco-friendly skincare line, Fenty Skin in 2020 and amplified her unwavering mission to provide simple and effective beauty solutions for all. Rihanna created both Fenty Beauty and Fenty Skin with a global vision in mind to reinforce the “Beauty for All” notion. It is this brand ‘ethos’ that makes Rihanna’s decision to expand her Fenty brands to Africa, a momentous milestone. Both Fenty Skin and Fenty Beauty will be available for purchase across Africa. Additionally, customers in Africa will be able to immediately pick up the newest launches from the brands. PBHJ