ON THE BEAUTY BEAT

The Indian beauty industry is back in action with on-grounds events. Priyanka Parshurami rounds up the latest events from around the country.

‘CHROMATION’ HAIR COLLECTION BY CHROMOPLUS COLORICA OF ESSKAY BEAUTY

Esskay Beauty Resources is a leading Importer and Distributor of various International beauty brands launched Chromation Hair Collection by Chromoplus Colorica from Rica, Italy on 28th July 2022 at Hotel Holiday Inn, New Delhi. The event was witnessed by Owners and Top management of over 250 salons such as Looks, Bella Madonna, Trendz, Meghna, Grace and Glamour, VLCC amongst others.

This hair collection was curated in India by the Rica Hair Education Team and is also the first Indian Hair collection for the brand. The event showcased the new collection ‘CHROMATION’ an amalgamation of CHROMA + CREATION defining the purest form of colors and creativity. Ankit Virmani and Subham Virmani, Directors of Esskay Beauty Resources, presented the brand concept and the journey of the brand in the Indian market.

Jyotsna Dang, National Education Manager, presented the technical aspects of the colour followed by the Hair Show and performance by Gourav Bhardwaj, Creative Director, who presented the collection in action.

Colorica Chromoplus Hair Colors are complemented with Naturica – The Mediterranean Hair Care and Scalp Care brand from Rica.

KEY STYLES AND TECHNIQUES BY VIPUL CHUDASAMA AT IKONIC’S LOOK AND LEARN SEMINAR

Vipul Chudasama, Creative Director, Ikonic Professional, opened its doors in Jaipur as he demonstrated the key styles and the techniques for creative hairstylists. He spread a whirlpool of knowledge with his extraordinary skills through covering all techniques and skills necessary to advance your career from brand salon to the artistic level. Teaching the students about the main concepts, inspirations and methodologies using Ikonic tools took up the entire day.

The 1-Day thrilling event featured a carefully crafted schedule created to hone talents and refine strategies by some of the most prominent Indian and international artists. The seminar focused on ideation and inspiration, latest trends, creative ideas, core secrets about designing hair and four different looks using Ikonic Tools.

The programme appealed to the hundreds of makeup artists, hairstylists, senior stylists, educators and salon owners who are ready to build their careers, improve their knowledge, and adapt to their creative minds. These courses, created by Vipul Chudasama himself, praised the skills while laying a solid basis on which you can unleash your creativity.

BEACH CLEAN UP DRIVE BY KEVIN MURPHY

Climate Change stands glaring at us with raging environmental problems like global warming, temperature shifts and melting of the glaciers. These changes can bring dramatic results in our lives which can also prove to be harmful and damaging.

Kevin Murphy as a brand has always been conscious about its environmental habits and with an aim to raise awareness and contribute towards environmental protection, organised a Beach Clean Up at Carter Beach in association with Pragya Kapoor, who is a dedicated environmental activist and Ek Saath Foundation on 22nd July 2022.

The D-Day of the beach clean-up was full of zest and enthusiasm as the whole Kevin Murphy team along with a few renowned artists from the hair styling industry joined hands together to save our Mother Earth.

The drive was a success and the team managed to clean up the beach while also educating people around. These little efforts bring a sense of pride and satisfaction to the brand, for they are more than grateful to have been vested with an opportunity like this.

ZONAL ROUNDS OF STREAX PROFESSIONALS TIMES INDIA HAIRSTYLE ICON 2022

The West Zone Semi Finals of Streax Professional Times India Hair Style Icon 2022 were held at The Times Tower in Mumbai on August 13th. From thousands of entries that came from the states of Maharashtra, Gujarat, Madhya Pradesh and Goa, top 50 hairstylists were selected for this leg.

Contestants were bifurcated into three different time slots and asked to select a category from creative colour (female), commercial cut and colour (female), creative cut and colour (male) and red carpet upstyle. Accordingly each semi-finalist was asked to perform within the respective time period and process parameters.

Each hairstylist was accompanied by a muse, who was judged by an eclectic panel of jury comprising celebrity stylist Savio John Perreira, actor Chahat Khanna, Natasha Grover (National Director, Miss India Organisation), and technical judges from Streax Professional.

After 12 hours of performances and a grueling post event evaluation; the winners were announced. Devyani Deshmukh and Diptika Ingle from Mumbai have made it to the finals that will be held at Bombay Times Fashion Week in Mumbai on October 2nd.

After a successful event held in Mumbai, the North Zone Semi Finals of Streax Professional Times India Hair Style Icon 2022 were held at Gurugram on August 20th. Karan Shetty from Delhi and Mohammad Ali from Uttarakhand have made it to the finals that will be held at Bombay Times Fashion Week in Mumbai on October 2nd.

The hair competition now moves to Bengaluru for the South leg of semi finals on August 30th and North-East Zone on September 10th, 2022.

HAIRSTYLING MASTE RCLASSBY MR. BARBER

A vibrant yet educ ationalmasterclass was held on the 23rd August 2022 at Eros Hotel, Nehru Place by Mr. Barber. response and success for this masterclass. It was attended by 350+ participants who have garnered the best of from two renowned celebrity hairstylists, Vaishakhi Haria, Celebrity Hairstylist, and Gourav Bhardwaj, Creative Director, where they are seen creating and imparting knowledge about how to choose the right tools while styling and different tips and tricks about minimal hairstyles with a blend of pop colours.

Mr. Barber aims at imparting the best of the hairstyling knowledge and keeping pace with the latest trends and technology in the fashion and hairstyling industry to enable aspiring artists to become the trendsetters of tomorrow.

GUNJAN GAURLAUNCHES A BOOK ON ‘STEP-BY-STEP GUIDE FOR SALON MANAGEMENT’

Gunjan Gaur, Popularly Management Guru’ of the Indian beauty industry launched a book called, Management’. This book as finalise a location, how to name the salon, designing an irresistible salon menu to how to hire staff, balance expenses and income and many more. It gives them in-depth knowledge on how to establish and run a successful salon business.

This book is a business blueprint filled with practical advice, everyday examples from her entrepreneurial experience, tired and tested tricks from successful business growth and cutting edge marketing strategies that will help salon earn big ROI on their investments.

With this book Gunjan, plans to announce to the world that beauty salons are not just an industry of facial, hair cut or make-up, but goes much deeper than all the above.