NATIONAL

Olaplex launches on Nykaa

Nykaa is bringing Olaplex’s range of eight products to its online platform and to its 30 stores. The next-level hair reparative products by Olaplex will be available for beauty aficianados during the upcoming holiday season.

Your hair goes through a lot – from bleaching to colouring to blasts of heat. Hair dye, heat styling, and general wear and tear, create a perfect storm and weaken the bonds. Olaplex was the first bond-building treatment and remains the best known while their patented technology is continuously changing what is possible for hair.

From No 0-8, each product is given a number, which indicates the order in which they should be used, covering all requirements to treat, maintain and protect the hair. With

Mira Rajput Kapoor Joins Schwarzkopf Professional

Mira Rajput Kapoor has been appointed as the first-even hair muse in India by Schwarzkopf Professional. Mira, who embodies the brand’s ethos and values of being innovative, empowering and ever-evolving, will represent and advocate a key brand milestone as the brand launches a powerful campaign that brings forth its global legacy of transforming, reinventing and elevating hair. The latest campaign of the brand stands for its mission to explore limitless hair possibilities by showcasing a world with infinite possibilities, a world of difference and without limitations where you can keep innovating and elevating by seizing every opportunity. Kick-starting their association, the brand has roped in its hair muse Mira for an unconventional and fun campaign film that showcases the essence of the brand using the sound of the brand as a key identity driver. Schwarzkopf Professional is elated about this association and hope to continu

Tata Group to Open 20 Beauty Stores in India

India’s homegrown brand Tata Group is in plans to open 20 beauty tech stores in India. The company is in talks with different cosmetics companies for the same. These will be virtual tech stores where they will use virtual make-up kiosks and digital skin tests. Their target audience for these tech stores is young affluent shoppers aged between 18 and 45, who also have disposable income to buy premium cosmetic products. Tata Group, which holds the most varied business portfolio and has major interests ranging from cars to jewellery, is now ready to invest in beauty and wellness, which is one of the fastest growing segments in the world.

Elle Beauty Awa ds 2022

Elle Beauty Awards 2022 was one starry affair in Mumbai. The winners included newbies, celebrities, professional make-up and hair artists and products, content creators and many more.

Here are the winners from the professional beauty brands.

Best Hair Mask -Cadiveau Vegan Hair Mask

Best Shampoo -Olaplex No. 4 Bond Maintenance Shampoo

Best Men’s Grooming Product -Schwarzkopf Professional OSiS+ Flexwax Ultrastrong Cream Wax

Skincare Expert -Dr Jamuna Pai, founder of SkinLab

Hair Expert -Florian Hurel, French hair and cosmetics artist

Make-up Expert -Namrata Soni

Reliance Retail to Answer Beauty’s Call

Reliance Retail, an arm of the Reliance Industries, is all set to venture into the Indian beauty and wellness markets. Reliance retail is planning to buy 49 per cent stake in Chennai-based Naturals Salon & Spa. Reliance Industries has been diversifying its business portfolio over the years i.e from oil and gas to telecom and now beauty and wellness for better growth opportunities.

Once this JV is signed, Reliance Retails will be in direct c mpetition with salons such as Lakme, Enrich and Geentanjali. Naturals Salon & Spa currently has around 7 0 outlets in India, and with the appropriate funding from R liance, they are planning to expand the footprint 4-5 times i 3,000 salons by 2025. As per reports, the existing promoters c uld continue running the operations of the outlets. Both c mpanies are now amidst finishing the paperworks and

India’s Beauty and Wellness Industry Predicted to Reach INR 2 Trillion by 2025

As per market reports, the Indian beauty and cosmetics market is predicted to reach INR 2 trillion by 2025. The major factor driving the growth is the splurge on beauty and fashion by Indian youth. As the beauty and wellness industry heats up in India, all the big beauty brands around the world are planning

Vaani Kapoor is the face of Lotus Make-up

Vegan make-up brand, Lotus Make-Up has appointed actress Vaani Kapoor as the brand ambassador for its r nge of skin-friendly natural make-up products. Kapoor will appear in a high-voltage multimedia campaign s anning digital, OTT platforms, OOH, social media, and at multiplexes PAN India. During her two-year association with the brand, she will endorse the Lotus Makeup Proedit and Ecostay range of high-performance daily usable v gan make-up. The key communication of the campaign i #MyMakeupMyWay in which the brand film talks about breaking stereotypes on how makeup can be carried guiltf e throughout the day. In the film, Vaani is seen using Lotus Makeup products at a get-together during the day, on a r ad trip, and at an evening party.