PROFESSIONAL BEAUTY LUDHIANA: Where Beauty Goes ‘Balle Balle’

Professional Beauty India returned to Ludhiana after five years, and what a comeback it was! The movers and shakers from the northern belt of India made their presence felt at this beauty extravaganza that was a platform for business and learning for all.

Professional Beauty India’s Ludhiana show was a two-day event that marked the 10-year anniversary of the Professional Beauty Group’s foray into South Asian market. Returning after five years to Ludhiana, the Professional Beauty India concluded 2022 with a strong two-day event held on the 21st and 22nd of December. The show was an amalgamation of education, business opportunities and innovations from a wide range of beauty, skin and hair brands.

ABOUT THE SHOW

The exhibition was spread across an area of 1,200 sq mtr at Hotel Gulmor. It welcomed 2,135 trade visitors to explore, test and learn more about their favourite beauty brands. Visitors enjoyed connecting with brands in person, after a long time, making the most of on-the-spot offers. The show was an invaluable sourcing and networking platform for buyers that comprised salon and parlour owners from across Punjab.

Hairdressers, therapists, nail technicians and freelance beauty professionals from the hair, skin, makeup and nail segments attended the show. They enjoyed networking and buying as well as the first ever stage show that Professional Beauty Ludhiana has ever witnessed. They saw live look and learn sessions by 15 beauty and hair professionals, who shared tips and hacks during to the eager Ludhiana audience.

“Professional Beauty India shows are like a platform for brand awareness. These multi-city shows help create awareness about the new brands, which the beauty industry might not be aware of.”

Paresh Manodra, Shills Professionals

KEY HIGHLIGHTS

Artists, exhibitors and distributors congratulated Professional Beauty for achieving its 10-year anniversary and expressed pleasure to be part of its journey. The Professional Beauty Ludhiana event was a successful return to the Punjab market. More than 65 brands participating across hair, skin, make-up, spa and nails segments.

“The beauty community gets everything under one roof. It also helps the industry to grow and connect with each other and grow together as an industry.” Karanveer Singh, Owner, Headmasters, Ludhiana

Vijit Manaktala, AYTY Pro

“Professional Beauty India shows are like a launchpad for new beauty brands. It is helpful for new brands to enter the market. It gives a big platform and gives access to customers all around the country. Through this show, brands can showcase their products not only to the salons but also hairdressers, beauticians, stylists and technicians.”

LIVE DEMO STAGE

On Day One, hair and make-up artists such as Anand Bhatia, Sarabjeet Singh Chauhan, Prabhleen Kaur, Dipika Parihar, Prince Kaushal, Monish Parulekar and Richa Agrawal enthralled the audience with their live demos and interactions.

On Day Two, the likes of Abhay Girdhar, Raghav Khanna, Karan Patyal, Pawan Om Duggal, Shon, Neha Aggarwal and Parminder Kaur showed the eager audience various hair, make-up and nail techniques.

Another striking feature of Professional Beauty Ludhiana was the Kohot booth.

Kohot, the latest tech innovation by Professional Beauty India, is a recruitment app that focuses on solving the hiring challenge for the beauty and hair community in India. Multiple salon owners and hairdressers and freelancers expressed interest and willingness to join Kohot, which will launch in Punjab in 2023.

All in all, the Professional Beauty Ludhiana show was an event to remember and a great way to end 2022. PBHJ

“If I have to describe Professional Beauty India shows in one word, it will be education. The show as a whole is imparting knowledge and bringing new trends in various products.” Aditya Jalan, Director, Berina Professional