New on the Block

Texture and volume with AyTy Pro Crimper

The AyTy Pro Crimper is a hairstyling tool that defines volume and texture. It uses advanced technology to emit gentle far infrared heat that reduces frizz and ensures precision control with a power switch knob for varying hair types. The Crimper has 3 in 1 interchangeable titanium plates, a 45-second heat-up time with PTC technology and excellent insulation design to prevent burns. This versatile and advanced tool is ideal for creating a variety of hairstyles with ease.

Mirror Titanium Shine Hair Straightener by Berina Professional

Attain glossy mirror-like stunning hair with the newly launched Mirror Titanium Shine Hair Straightener. It comes with floating ceramic and titanium plates and Korean metal ceramic heating (MCH) elements that help with even heat distribution to every hair strand.

Easily adjustable temperature range between 100-230° C, this tool is ideal for all types of styling, texture, straightening and keratin services. It has an auto LED light panel for temperature display and a 3-metre tanglefree 360° swivel cord.

Air Force Dryer 2800 By Mr. Barber

The new Mr. Barber’s Airforce 2800 Hair Dryer is an innovative hair dryer designed to deliver professional results, making it an indispensable tool for stylists and beauty salons. With its advanced features, the Mr. Barber Airforce 2800 Hair Dryer promises to revolutionise the way hair is styled, making the styling process quick, easy, and efficient. The lightweight and ergonomic design makes it comfortable to use, reducing the risk of fatigue and strain on the wrist and arm. The hair dryer is also equipped with two speeds and three heat settings, allowing the stylist to customise the speed and heat to suit the hair type and style.

The inclusion of two airflow nozzles makes the Mr. Barber Airforce 2800 Hair Dryer even more versatile, as it allows the stylist to direct the airflow to specific areas, making it easier to style and dry the hair.

Hair Straightening Mono Dose Kit by PROADS Professional

Australian haircare brand PROADS Professional has launched a professional in-salon permanent straightening experience with the all-new Penetration-PSA Technology, infused with keratin and argan oil.

This mono dose packaging of 125 ml each of hair straightener and neutraliser cream is designed for frizzy and curly hair to make it silky-smooth, lustrous, straight and manageable. This cream is an advanced treatment for all types of curly hair. It works wonders on rough, wavy and extremely frizzy hair to achieve a natural permanent straight look. It rebounds the hair to make it smooth, shiny and straight. Also, it creates a bridge between the hair bonds to support the newly rebonded hair.

Eminor+ By Krone Professional

Krone Professional has introduced its brand new hair colourant, Eminor+. This oil-infused technology-based colourant is a durable permanent hair colour with a development time of 30 minutes. Eminor+ promises minimal or no stain on the scalp and frontal areas and it also ensures optimal grey coverage since the product is a combination of oils and an oxidant. This special combination of active ingredients makes Eminor+ free of PPDA and is available in shades of black, dark brown, natural brown and light brown.

Colour Plex Treatment by Freecia Professional

Colour Plex Treatment is an innovative product, which actually re-builds broken bonds in the hair, returning your hair to the lustrous, full and healthy hair you were born with. With its use, all thermal, mechanical and chemical damage is reversed and broken ends are fixed. Colour Plex works on a molecular level to ensure that your hair is ‘fixed’ from the inside, which makes it look and feel incredible. Colour Plex is formulated with a patented bond-building chemistry to strengthen hair, hydrate, boost shine and reduce frizz. It is free from sulphates, parabens, gluten and is also vegan-friendly. This groundbreaking technology can be applied while colouring right at the foil stage to allow the achievement of lighter blondes without breakage. It protects the hair bonds and so removes the risk of damaging the hair, which colourists previously feared.

Premium Nanoplastia Treatment by Dorofey Professional

With the strong legacy of professional expertise, Dorofey Premium Nanoplastia Treatment is a completely new formula to reconstruct your hair and to keep it straightened, hydrated and frizz free.

With a sense of Indian hair texture, this treatment has been developed with vigorous research by a team of experts that worked on the very essentials of Indian conditions. By directly working on the cortex layer of the hair, this one-step formula procedure is super fast and gives your hair structure more stability.

With ingredients like Murumuru butter, argan oil and sweet corn, this treatment uses intracellular nutrition technology and the power of essential amino acids, which gives healthy, silky, shiny and straightened hair.

Forma by MAXXelle

Forma is a new organic curling and straightening product line from MAXXelle that offers unique thioglycolic acid (TGA) free straightening and perm effect. The smoothing effect can be achieved without rigorous ironing and within 1.5 hours.

Fashion is changing. The modern woman demands voluminous hair with natural movements. That’s why MAXXelle laboratories are able to offer new technologies - the result of accurate and experimented research.

This is how the anti-odour Forma Organic Permanent Unique Force was born, a permanent straightening product without TGA or its derivatives and ammonia. It is a new generation product that gives you the freedom to create any style you can imagine. Its exclusive formula gives hair volume and a natural finish and, above all, leaves it without any damage.

Grooming Cream for Men by MVRK

Designed specifically for men’s hair, MVRK grooming cream promises to deliver a natural, textured look without any stiffness or greasiness. It is made with high-quality ingredients and formulated to work with a variety of hair types and styles. The product is easy to use and offers a flexible hold that can be easily restyled throughout the day.

MVRK grooming cream is made with a blend of natural waxes, including beeswax and carnauba wax, to provide a flexible hold that won’t leave hair feeling stiff or crunchy. The product is also infused with natural oils like argan and jojoba oil to help nourish and hydrate the hair for a healthy and shiny look.