INTERNATIONAL

M.A.C Cosmetics introduces new skincare line

M.A.C Cosmetics, owned by the American group Estée Lauder, is celebrating the launch of Locked Kiss Ink, a line of lip inks marketed as extra long-lasting and comfortable.

Since the beginning of the year, the label has been releasing an increasing number of products. M.A.C. Cosmetics launched Hyper Real Skincare in January, a skincare line that includes a serum, a cleansing cream, and a cleanser for 21 euros. A line that promises hydration, skin barrier reinforcement, and good make-up hold. All of these products contain Japanese peony extract.

To reach the end consumer, the brand has established a global network of 600 boutiques, including 33 in France, in addition to its 6,200 retailers. M.A.C has returned to pre-pandemic levels, and has been (re) gaining market share for the past 18 months, after being particularly impacted by Covid, both as a retailer and a make-up brand.

Dove against digital distortion

Dove is calling on its global community to #TurnYourBack to the trending Bold Glamour filter. As the harmful filter sweeps social channels with content creators calling out its dangers, Dove is inviting everyone to join them to take a stand as part of its ongoing commitment to #NoDigitalDistortion in any of its advertising or marketing. While social media filters can be a source of creativity and self-expression, effects like Bold Glamour dramatically distort reality and reinforce narrow and unattainable beauty standards. Thirty-eight percent of girls say they can’t live up to the beauty standards that influencers project on social media, and 80 per cent say they have already applied a filter or used a retouching app to change the way they look in their photos by age 13. As a result, 48 per cent of girls who distort their photos regularly have lower body esteem compared to 28 per cent of girls who don’t. Through the Dove Self-Esteem Project, Dove also offers academically validated and free tools to empower parents and caregivers to help kids navigate social media in a positive way. Created in partnership with the Centre for Appearance Research, the Confidence Kit provides tips on how to make social media a healthy place where kids can flourish.

Balmain, NYX re-energise their digital roadmaps

After a few weeks of relative quiet in the metaverse, brands are re-energising their digital roadmaps. Balmain is returning to the virtual world, bringing its iconic Unicorn trainers with it. The Parisian label maintains its position at the forefront of Web3 engagement. Cosmetics behemoth NYX and nail salon conglomerate OPI have both launched new virtual projects for their respective audiences. In its latest campaign, NYX recognised the rising power of China’s virtual humans, while OPI launched a platform for emerging creatives to showcase their unique aesthetics. This year, the beauty industry will most likely seize the metaverse by the horns and fully exploit its potential.

AI tool for sensitive skin by Cetaphil

Cetaphil has launched the Cetaphil AI Skin Analysis: a comprehensive skin analyser offering personalised skin assessment scores and skincare regimen recommendations in seconds. With the snap of a selfie, the tool’s state-of-the-art technology compares the photo to a robust database of 70,000 diverse skin images to create an inclusive, personalized report revealing skin type, skin concerns and proneness to various skin conditions. Armed with curated insights from eight categories such as acne, redness, hydration, dark spots and wrinkles, consumers can then leverage the results to make more informed skincare decisions.

Global Hair Colour Market to reach $33,794.2 million by 2030

As per the ‘Global Hair Color Market: by Type by Applications by Form by Usage and Region -Estimation and Forecast for 2017- 2030’ report by ResearchAndMarkets.com, the global hair colour market is valued at $33,794.2 million by 2030. It was estimated at $17,559.7 million in 2021 and is projected to grow at a CAGR of 7.5 per cent during the forecast period 2022-2030.

There is a growing demand for hair colour products, as people are looking for ways to change up their look. The market for hair colour products is forecasted to grow by 7.5 per cent largely due to the ageing population and increased interest in lightening hair colour. This increasing demand has led to the development of more complex hair color formulas and procedures, which in turn has created a need for more qualified personnel to work in the hair colour industry.

Maybelline’s digital avatar to star with Gigi Hadid

Maybelline New York is expanding its best-selling mascara portfolio to launch a product so surreal, only an avatar can bring it to life. The new Falsies Surreal Extensions Mascara is being launched with the help of Maybelline’s first-ever avatar May, who is featured alongside Maybelline global ambassador Gigi Hadid in the upcoming campaign that merges the real and the virtual worlds. With up to 24-hour wear, The Falsies Surreal Extensions Mascara delivers a visible lash transformation. The hybrid long and short fiber technology and extended helix brush with long twisted bristles work to extend every single lash for extreme volume and up to 36 per cent visibly longer lashes. Beyond Falsies Surreal Extensions Mascara, May will play a role in the release of virtual products and services, metaverse-related activations, and campaigns of iconic, high-performance makeup franchises.

Hall of Fame Award for L’Oréal Group’s CEO

The Fragrance Foundation has announced that it will honour Nicolas Hieronimus, CEO, L’Oréal Group, with its prestigious Hall of Fame Award at the 2023 Fragrance Foundation Awards on 15 June 2023. The Fragrance Foundation Awards recognises innovation, creativity and achievement in the fragrance industry. Hieronimus has been a major player in the fragrance industry for more than a decade. Beginning in 2011 as President of the L’Oréal Luxe Division, Hieronimus’ unique vision paved the way for L’Oréal to become the world’s fine fragrance leader. Under his leadership, iconic fragrances the world has come to love, such as Lancôme’s La Vie Est Belle, Yves Saint Laurent’s Black Opium and Libre as well as Si by Armani were born.

New range by BATISTE

BATISTE has expanded upon its award-winning product portfolio with the release of the new BATISTE Texturizing Dry Shampoo, Overnight Deep Cleanse Dry Shampoo and Overnight Leave-In Hair Mask. Made with all hair types in mind, these new haircare must-haves allow users to skip the wash and achieve clean looking and feeling hair. Made with the BATISTE signature rice starch formula plus added sea kelp, the new lightweight dry shampoo absorbs oil at the root and provides an effortlessly tousled and beachy look, all with a few sprays. The formula helps detoxify hair, remove impurities and excess oil overnight, and contains ingredients like rice starch, charcoal and baking soda. PBHJ