CIPI

A Step Towards Natural Ingredients and Transparency: Brillare

Personal care and skincare brand Brillare offers products with a completely natural composition of ingredients. They formulate products without any chemicals and water dilution.

Brillare’s formulation is based on the science that just the right ingredients are not enough to render the desired results. It is imperative that the ingredients are in the right quantity too. They believe that to make natural ingredients work their magic, a brand requires unmatched formulation skills and an unshakeable belief in nature.

Brillare claims to have caught the nerve of the consumer consciousness and has stepped up to ‘change the status quo’. The brand believes that the concept of greenwashing prevails in the beauty industry. While some brands promise to offer completely natural ingredients and they look and feel natural, they are not natural. To change the narrative, Brillare decided to launch a campaign that mentions all of its ingredients on the packaging.

With this campaign, the brand wants to shift the focus of the consumers from ‘pretty packaging’ to ‘high-performance ingredients’ in a product. The company believes that stories don’t work, ingredients do. They have put up the ingredient composition on the front side of the product’s packaging which ensures all their ingredients are disclosed ‘upfront’.

Brillare aims to be transparent to its user base who approach the brand with an expectation of natural ingredients. It seeks to provide proof of its claim through its new packaging and the new label will allow consumers to see not just the ingredients but also how much percentage of each ingredient in the product.

ChemFORWARD takes a bold step towards clean beauty

Beauty industry is a multi-million dollar business worldwide. Every waking day, companies launch products with unique ingredients and chemical interactions. The chemical hazard data availability, however, has notable blindspots. In the US, a $91 billion industry does not require cosmetic chemicals to have hazard (or safety) data. The brands can launch their products with a unique set of ingredients onto the consumer market.

To bridge the gap between hazard data availability, ChemFORWARD came forth. ChemFORWARD is non-profit, science-based, data trust that is dedicated to creating broad access chemical hazards and safer alternatives. ChemFORWARD has made a remarkable effort in assessment of ingredients and data sharing on a broad spectrum to promote clean beauty. Content expertise, data analysis and the collective impact it has on humans is all studied. It is then consolidated and shared with the partners for future reference.

ChemFORWARD announced the first-of-its-kind collaboration with industry-leading beauty companies. Sephora, Ulta Beauty, Credo, Beautycounter, and The Honest Company, as well as ingredient designer Inolex and the global nonprofit organization Environmental Defense Fund joined the forces. These stakeholders came together to promote safer chemistry and improved chemical hazard data. This is a big step towards informed decision making in the beauty industry.

Microplastic free Skincare Formulations in India

La Pink has introduced microplastic free skin care formulations in India. The company’s microplastic free ingredients contain white haldi, an ingredient that is known for its anti-inflammatory and antiseptic properties. White Haldi works actively to reduce hyperpigmentation and is a natural exfoliant and moisturizer. It also helps brighten and lighten skin.

According to La Pink, a majority of beauty products contain microplastics, often used as binding agents, that are unsafe for use. Microplastics settle on the skin and do not allow it to breathe or absorb ingredients present in applied products.

The products were created by French experts with natural ingredients imported from France, the U.S. and Switzerland. PBHJ

This article appears in the Jun-Jul 23 Issue of Professional Beauty/ Hairdressers Journal India

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