NATIONAL

India’s First Book on Salon Retail Management

Gunjan Taneja, Director of Bharti Taneja Alps Beauty Group, has unveiled her latest book. After her first book about Salon Management, she launched her second book titled ‘Salon Retail Management – Step by Step Guide.’ India’s first book on Retail management of salons, it delves into the art of making a salon business successful.

The book covers a wide range of topics, the understanding of which is crucial to make a salon a success. It includes learnings about consumer behaviour and customer service. Further, it takes one through retail planning, target market selection, forecasting, marketing, and future trends. Additionally, the book covers purchasing, private label brands, inventory management, storytelling in sales, mystery shopping, and future trends. These subjects and several others promise to provide readers with a fresh perspective on the industry.

Speaking of her book, Gunjann Taneja says, “I am confident, that this book will serve as a strong foundation.” In a heartfelt message thanking her supporters and loved ones she also said “Over the past year, I’ve felt a change, and it’s all because of you. As I wrote, I realized that this journey was beyond me; it was about raising Salon Management’s stature and importance, and your continuous support made it all possible.”

Cosmetics Brand Éurope Girl launches its First Store in Delhi

Delhi, also known as the fashion and beauty capital of India, is all set to experience the launch of a cosmetics brand Europe Girl’s first store launch.

Éurope Girl, a destination for premium makeup and skincare products, is excited to announce the grand launch of our very first store in Rajouri Garden, Delhi on 15th September 2023.

The store will be a go to destination for all the MUA’s of the capital as it will have flawless foundations to vibrant lipsticks, hydrating creams to revitalizing serums, seamless concealers to enchanting eyeshadows, and much more.

The brand believes that true beauty lies in the purity of nature and a commitment to sourcing the finest, natural ingredients sets us apart. They are dedicated to crafting makeup and skincare that celebrates nature’s elegance.

Apart from Delhi, the brand already has a story in Mumbai, but Rajouri garden marks their beginning in the capital of the country.

Schwarzkopf Professional launches ‘Master of Haircraft’

Schwarzkopf Professional has unveiled ‘Master of Haircraft’, an engaging and empowering virtual platform designed to honor and celebrate the immense talent and creativity within the hairdressing community of India.

Schwarzkopf Professional’s Master of Haircraft is a celebration of the brand’s partnership with the hair artist community, an endeavor to collaborate with up and coming talents in the industry, supporting them today and giving them a platform to create the looks of tomorrow.

An exciting digital first platform, Master of Haircraft by Schwarzkopf Professional kicks off with a curated Mystery Box being sent to the hair artists and influencers, inviting them to take up the challenge. The Mystery Box, a trove of  Schwarzkopf Professional products across styling and color, was the gateway to the challenge. Headlined by Melissa Hughe, Technical Head, Schwarzkopf Professional digitally announced the theme of the challenge via social media, inviting artists to put their most creative trends forward.

Encouraging artists to create a captivating look that harmoniously blends dreamy and ethereal elements, Master of Haircraft Challenge was creative, trendy and futuristic in its approach. The challenge saw overwhelming response and participation from leading salons Hair Rap by YOYO, Zulf Salon, Cut Mate, Hair Master across cities Pune, Bangalore, Gurgaon Delhi among others.

Colorbar Celebrates 19 Years in the Beauty Industry

Established in 2004, recently Colorbar Cosmetics celebrated its 19th birthday. Through its journey till date, it has not just enhanced beauty experiences, but has also enabled individuals to embrace their unique identities and freely express themselves. Revolutionizing the beauty experience, Colorbar offers bespoke services such as personalized engraving of makeup tools and the creation of tailor-made lip colors at select walk-in stores.

Driven by the philosophy of ‘Made for Magic’, the brand aims to unleash the inner magic within each individual. It champions gender neutrality, diversity, and stands as a 100% vegan and cruelty-free brand, revolutionizing the beauty sector with its innovative solutions.

Another notable addition is the introduction of the sub-brand, Co- Earth, which is born ‘For the Planet’. Co-Earth offers skincare and personal care products with a focus on the environment. Furthermore, the brand has established associations with wildlife conservation organizations like Wildlife SOS and Wildlife Trust of India, contributing to meaningful animal rehabilitation and conservation initiatives.

Smytten Launches AI-Powered Platform Smytten Pulse

Smytten Pulse, a groundbreaking data solutions & consumer research platform is launched by Smytten India. This new platform leverages AI and machine learning empowered with the extensive data gathered from actual product trials and feedback of over million advanced shoppers providing robust & predictable consumer analytics.

This Data Solutions Platform is built to redefine how brands perceive and interpret consumer preferences and market dynamics. It offers real-time insights through customer sentiment analysis, competitor Analysis, user behaviour funnels, consumer profiling and more. additionally, the platform’s Consumer Research tool condenses the painstaking process of market research into a mere 72 hours. Brands can run fully flexible and customizable surveys across Brand Tracks, The platform’s ability to tap into this demographic ensures that brands receive insights from a consumer base genuinely interested in their offerings, making the research super agile and cost-effective.

Maison D’ Auraine Exclusively Launches Dutch Haircosmetics Brand, Keune in India

A conglomerate with several luxury brands in the hair, beauty, and personal care sector under its umbrella, Maison D’ Auraine has another collaboration and offering for its customers. It exclusively launches the premium Dutch hair cosmetics brand Keune in India.

Apart from being a long-standing name in the professional haircare industry, Keune also recently attained B Corp™ certification.

This collaboration is also a testament to the commitment that Maison D’Auraine holds towards bringing luxury, scientifically-backed, and sustainable products to Indian consumers. Commenting on the momentous occasion, Aprit Jain, Founder & MD of Maison D’ Auraine said, “The idea is to democratize beauty and personal care space by making international products available to our Indian consumers by partnering with leading brands across continents.”

Further, commenting on the plan ahead, he said “During phase 1, we will be introducing the brand in 10,000 salons in 250 cities. Our objective is to reach 400 cities over the next 24 months and expand our distribution to 25,000 salons”.

Maison D’Auraine will be responsible for the marketing, distribution, and also brand building for Keune in India. With this, the salon chain foresees a Rs 180 crore distribution business in the year ahead.