INDUSTRY Insights

CADIVEU PROFESSIONAL INTERNATIONAL CONCLAVE

Cadiveu Professional International Conclave took place from 4th to 8th September 2023, in Italy. The conclave was attended by salon owners, industry leaders and Cadiveu Professional enthusiasts for a one-of-a-kind experience.

This Conclave seamlessly blended education, networking, and fashion. Attendees benefitted from the enlightening educational presentations at Cadiveu Academy while also engaging in group discussions.

A significant number of salon owners were present at the conclave, along with representatives from SSIZ International Pvt. Ltd. The conclave was a celebration of education, style and partnership. It united salon owners worldwide, reinforcing the spirit of excellence and creativity that defines Cadiveu.

REVOLUTIONISING HAIRCARE SEMINAR BY BEAUTY GARAGE

A seminar on haircare revolution was organised by Beauty Garage in five diverse cities (Pune, Kolhapur, Surat, Nagpur and Goa). Each event was a masterclass in modern haircare practices, offering valuable insights and hands-on training. With special guest Atharva Takke, the seminars covered a range of topics designed to empower attendees with the latest knowledge and techniques.

Participants learned how to harness the power of this game-changing innovation, with experts guiding them through its application and benefits. Botoliss, with its cutting-edge technology, emerged as a star of the series, while the Shea Retention Therapy took attendees on a holistic journey toward hair health. Cut N Style techniques were a focal point, inspiring creativity and innovation.

K18 INDIA, GEETANJALI SALONS USHER IN THE FESTIVE SEASON

K18 hosted a pre-festive hair TLC event in August at the Geetanjali Salon in Juhu, Mumbai. The evening was hosted by influencer Simone Khambatta, who invited her influencer friends and key opinion leaders to the event to experience K18’s groundbreaking product technology via a public engagement.

One-on-one sessions with the K18 expert where the technology was explained in detail and engaging activities were organised. The get-together transformed into a tasteful chamber creating an ideal destination to sit back and unwind. The event successfully connected everyone with the brand and helped them feel fresh, rejuvenated and energised with their freshly blow-dried hair.

FELELLO SHOWCASES HYDRAFACIAL MACHINE

Skincare brand Folello was part of a seminar series held by OxyLife. The events were held in Kolkata and Chandigarh with Shirin Merchant, Owner, Kut ‘n’ Make Salon. Folello showcased their cutting-edge hydrafacial machine and demonstrated how it integrates with OxyLife’s facial products.

During the seminar, attendees had the opportunity to witness the transformative potential of the hydrafacial machine and learn the art of conducting various facials using OxyLife’s product range. The event served as a valuable platform for industry leaders, salon owners and skincare aficionados to exchange ideas.

LOTUS BEAUTY CARNIVAL 2023 IN ISTANBUL

The 10th Edition of the Lotus Beauty Carnival 2023 was held between August 8th – August 11th in Istanbul, Turkey. The event welcomed 91 participants from across India and witnessed the launch of Lotus Professional’s latest innovation, the DermaSAGE - 360 Skin Renewal range.

Nitin Passi, Chairman and Managing Director, and Dipin Kamal Passi, Joint Managing Director, Lotus Herbals presented the awards. The first prize, in the national awards category, was claimed by Hair Café Unisex Salon, North Region. The award for the first runner-up went to Womens World, South Region, and the second runner-up award was conferred upon Indulge The Salon, East Region. Additionally, awards were also distributed to city winners, the best chain of salons, preferred partners, zonal budding stars, category winners, salons for technical excellence and debutant stars from participating cities across the country.