STAND ON YOUR FEET

Charak Pharma champions the cause of women entrepreneurs with the second edition of moha:’s Stand On Your Feet campaign

An all-natural personal care brand by Charak Pharma, moha: undertook the second edition of its Stand On Your Feet (SOYF) campaign on November 2nd, 2023. Building on the success of the inaugural edition, moha: continues to empower and inspire women entrepreneurs across India.

SOYF offers a platform for women entrepreneurs to showcase their talent, determination, and innovation. moha:’s commitment to fostering women entrepreneurship echoed through the esteemed panel of judges for this edition, which included Sussanne Khan, Creative Director and Founder of The Charcoal Project; Divya Dutta, Actor, Poet and Author and Manya Singh, Former Femina Miss India - 2020; and Kirti Ashar, Vice President Commercials, Charak Pharma.

Dr Ram H. Shroff, Director, Charak Pharma says, “moha: stand on your feet was conceptualised and successfully run last year. This is the second year in the making of it, with the sole objective of trying to help women gain financial independence, because we believe true independence is only achieved when a woman is financially independent.” 

This article appears in the Dec 23 - Jan 23 Issue of Professional Beauty/ Hairdressers Journal India

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