NATIONAL

Mamaearth launches its first IPO

Honasa Consumer Limited, known for its brand Mamaearth, has launched its public issue in the share market. It became the fastest-growing beauty and personal care brand, reaching an annual revenue of Rs 1,000 crore in just six years.

The price band of the IPO has been fixed at Rs 304-324 per share. The company aims to raise Rs 1,701 crore through the public offering at the highest price. This involves issuing new shares worth Rs 365 crore and selling Rs 4.13 crore existing shares from promoters and investors. Individuals can bid for a minimum of 46 shares in this IPO and then in multiples of 46 shares. Retail investors must invest at least Rs 14,904 for 46 shares. Furthermore, investors cannot exceed Rs 1,93,752 for 598 shares since the maximum investment limit is Rs 2 lakhs.

Google rolls out AR beauty try-ons

Google began the AR beauty try-ons back in 2020, and this year the tech-giant has launched the VR try-ons. This mainly includes hair colour. The plan is to tool out the feature across all web searches, even mobile phones, which is a huge challenge. The plan extends to introduce foundation try-ons soon. This offers brands a unique marketing and advertising opportunity to attract a new clientele.

Currently, 50 brands offer AR try-ons to their customers. In an interview, Lilian Rincon, Senior Director Consumer Shopping, Google, said, “Google has seen increased momentum behind AR shopping from both brands and consumers in the last six months.” Few brands offer AR try-ons on models on their brand pages. Now, everyone is bound to bring their business to the big table.

This is an exciting time for the beauty industry as we live in the golden age of technology. Previously, players like Snapchat had pioneered AR tech. Beauty enthusiasts are in ‘wait and watch’ mode, now that Google has entered the fray.

Tata CLiQ Palette crosses another milestone

Tata CLiQ Palette believes in advancing beauty with technology through its new integrations. The brand had recently opened its store in Seawoods, Navi Mumbai. Emboldened by its success, the Tata CLiQ Palette has now entered the beauty market in Pune by launching a new store located at Kopa Mall, Koregaon Park, Pune.

Through the stores the brand aim is to keep consumers up-to-date with the ever-changing online trends. The store is a destination for over a thousand global and homegrown brands and every self-care regimen. A wide selection across categories of make-up, skincare, haircare, fragrance, beauty tools and accessories are available at the store.

Schwarzkopf Professional bags second position

The Kline Salon Hair Care 2022 conducted an analysis of the Indian market. The results showed Schwarzkopf Professional to be one of the fastest-growing brands in the country. The brand rose from its number three position and surged ahead to secure the second position in the haircare category.

The jump in growth comes from a sustained and consistent growth path over five years. This growth also led to the highest 5-year CAGR, thus establishing Schwarzkopf Professional’s leadership among the top hair care brands.

The success was spurred by the premium colour, haircare segment and cutting-edge innovations in styling and texture. The brand has achieved sustained growth in haircare, confirming its strong presence in the country. Shama Dalal, Marketing Head, Henkel Consumer Brands India, said, “2022 was a remarkable year for us in terms of per formance. Our investments in innovation, technology, robust marketing initiatives and commitment to serving our consumers are paying off as we scale our market position. Creating desirable products backed by agility in operations, technology and point of sales, we at Schwarzkopf Professional have a steadfast vision and mission to be a growth leader in the market.”

KEVIN.MURPHY bags two global awards

After a journey of 18 months since the establishment of KEVIN.MURPHY in India, Streamline Beauty India Private Limited recently received two global awards for the brand. The brand believes the awards ‘Best Upcoming Distributor 2023’ and ‘Highest Growing Distributor 2023’, are testamentary to their team’s dedication, passion and hard work in establishing the haircare brand in the Indian market.

Streamline Beauty India, distributors of Kevin.Murphy in India, regard these awards as recognition of the quality and the performance that KEVIN.MURPHY offers to its consumer base in India. In the one and a half year of its launch, the brand has made a mark in the market. The team took this opportunity to extend its gratitude towards the global team of KEVIN.MURPHY and thanked them for their unwavering support.

Speaking to Professional Beauty India on this occasion, Aankith Aroraa, CEO, Streamline Beauty India, said, “The future looks promising for both Streamline Beauty India and KEVIN.MURPHY. With the brand’s acceptance in the Indian market, Streamline will continue to focus on expanding the reach of KEVIN.MURPHY. The awards serve as a testament to the brand’s exceptional quality and per formance. And, the future could see us building on this foundation for sustained growth and excellence.”

Wella Professional salon colour is No. 1 in the world

Wella professionals are dedicated to continuous innovation. Additionally, the brand meets the two-pronged demands of beauty professionals and consumers across the world. This builds an infallible trust in the haircare industry. Through these efforts, the brand has achieved the well-deserved title of No. 1 salon colour in the world. This comes from the reports of Kline data, solidifying the brand’s position as the industry leader.

Deep knowledge and understanding of the hair market across the world highlights Wella’s journey to becoming No. 1 salon colour Brand. The achievement stems from Wella’s unwavering dedication to innovation, high-standard quality, and a commitment to helping salon professionals. Additionally, their range of salon colours has also helped clients achieve striking hair colour transformations consistently.

Pravesh Saha, General Manager, South Asia, Wella Company, spoke on this momentous occasion. He said, “We are extremely proud to have become the world’s No1 salon colour brand*. This achievement is a testimony to our consistent and unwavering professionals-first approach.”

*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair colouring products category published by Kline.

Sol De Janeiro names Khushi Kapoor as brand ambassador

Brazilian beauty brand Sol De Janeiro has announced its first Indian brand ambassador. Khushi Kapoor will represent the body care and fragrance category for the brand.

Sol De Janeiro represents confidence in oneself. The confidence that comes with being comfortable in your own skin. The brand promotes embracing and celebrating the authentic self. Naming Kapoor as their brand ambassador embodies the brand’s ethos of embracing unapologetic self-expression.

Kapoor expressed her excitement about the new partnership: “Self-care, for me, is about embracing one’s unique identity, and Sol de Janeiro’s products empower individuals to do just that. I look forward to sharing Sol de Janeiro’s indulgent body care rituals with Indian consumers.”

“We are excited to welcome Khushi Kapoor to our family,” said Heela Yang, CEO, co-founder, Sol de Janeiro. “Khushi is bold and unapologetic, reflecting the very spirit and values of our brand. With the support of Nykaa, we are beyond thrilled to work with Khushi as our brand ambassador. We are ready to share our efficacious products with our consumers; to further spread the warmth and joy of Sol de Janeiro across the world.”

Reliance to partner with Sephora India

India’s beauty and hair industry is growing four fold, which is attracting the attention of business giants. After the Naturals Salon JV, Reliance India is now in talks with Sephora India, to help expand their beauty store range in MUmbai.

Tira, is an internal brand launched by Reliance, will now take up 26 beauty stores of Sephora in India from Arvind Fashions. In a media statement, Reliance mentioned, this deal gives them exclusive rights to build and enhance Sephora presence on pan India level.

The US$ 11.89 million deal between Reliance and Arvind Fashions comes months after local media reported that Sephora and Reliance Retail had abandoned talks to form a retail partnership for the Indian market.

Educational programme by PROADS Professional

PROADS Professional has launched an innovative educational programme in collaboration with hairdresser Varun Attri. This partnership aims to introduce a cuttingedge educational programme designed to empower hairstylists, professionals and enthusiasts with the latest insights, techniques and trends in hair care.

Bhaskar Bawa said, “We are incredibly excited to partner with Mr Varun Attri. This educational programme reflects our commitment to advancing the skills and knowledge of hairstylists and hair enthusiasts. We believe that this collaboration will be a game-changer in the beauty industry.”

This educational programme is set to commence on and will include a series of live events, masterclasses and online resources, ensuring accessibility for professionals worldwide.