INTERNATIONAL

‘Modern Family’ star Sofia Vergara is the new face of Schwarzkopf

Schwarzkopf has launched its latest global campaign ‘What Story Will You Tell?’. Along with Global Colour Ambassador, Celebrity Hairstylist Chris Appleton, the campaign features the brand’s new Global Brand Ambassador, actor, producer and entrepreneur Sofia Vergara.

Schwarzkopf’s ‘What Story Will You Tell?’ campaign aims to inspire consumers to embrace their true selves and own the story they want to tell the world. The brand will be promoting and celebrating the partnership via a TV commercial and through collaborations on social media, red-carpet appearances, and more.

Dwayne Johnson launches a men’s skincare brand

Professional wrestler and actor, Dwayne ‘The Rock’ Johnson has recently launched Papatui, an affordable personal care brand for men.

Available in the US, Papatui offers an array of skincare, body care, hair care and tattoo care products, all free of parabens, dyes, alcohol and sulphates. The formulations of the skincare products include key ingredients like hyaluronic acid, ceramides, salicylic acid, and niacinamide.

Tattoo care and body care products include nourishing ingredients like mango butter and coconut oil.

The brand also features three luxury scents — sandalwood suede, cedar sport and lush coconut. These have been curated in collaboration with the luxury fragrance house, Firmenich, with principal perfumers such as Frank Voekl and Clement Gavarry.

Huda Kattan returns as CEO of Huda Beauty

The founder of Huda Beauty, Huda Kattan has taken the leadership role as a CEO at Huda Beauty once again after stepping down from the helm in 2020.

In one of her videos on social media, Kattan announced,“Today, what I want to share with you guys is the mistake that I made that almost killed our company.” It has been one of the biggest regrets of my life. I am finally taking back my power as CEO of Huda Beauty.” She also posted a detailed video on her YouTube channel to announce the news and provide insights into her decision and her vision for Huda Beauty.

Kattan also shared that the brand will rebrand itself, including the logo and product packaging by the end of 2024. Furthermore, some products from the current catalogue will be discontinued as she no longer “feels a connection with” them, including the GloWish line.

Revolutionising eyelash extensions with AI

Luum, a California-based company, is harnessing the power of technology and Artificial Intelligence (AI) to completely transform the experience of eyelash extensions for their consumers with an AI-powered eyelash extension machine at select locations in California, as of now.

Clients begin by selecting their preferred lash length, density, volume and shape. The lash artist then guides them to a specially designed chair, where they are positioned for the treatment by the machine. The client’s eyes are delicately taped closed as they are slid into the Luum machine. During the procedure, the machine applies 50 to 60 lashes to each eye, unless the client desires additional density. Once the machine completes its task, the lash artist manually performs any necessary touch-ups to ensure perfection.

It takes nearly 60 minutes to get a full set of lashes and the refills can be done in approximately 50 minutes. Both of which are nearly 30 per cent faster than traditional manual methods.PBHJ