A Beauty RENDEZVOUS

The 26th edition of South Asia’s biggest beauty expo, Professional Beauty India in Bengaluru, concluded on a high note. The event saw 4,284 visitors across the two days.

3 TenX presents Professional Beauty India -Powered by Ikonic Professional successfully wrapped up its Bengaluru edition.The event was attended by 4,284 visitors from across Karnataka,Tamil Nadu, Andhra Pradesh, Telangana, Kerala and Goa, among other states.

The visitor profiles included beauty professionals specialising in hair, skin, make-up, nails and wellness, along with the distributors, wholesalers, salon owners, salon staff and students.

Celebrated as a global show with an Indian heart, Professional Beauty Bengaluru served as the gateway to the southern region of the country. It provided a great networking opportunity for beauty and hair professionals while showcasing the rapidly changing beauty trends that are shaping the salon industry.

Held at Princesses Shrine Palace grounds, the exhibition spanned across more than 3,000 sqm. It featured over 150 exhibiting brands across hair, skin, makeup, spa, nails, salon tools and accessories.

LIVE DEMO STAGE

As a popular format at Professional Beauty India shows, the HJ Stage and ProBeauty Stage were abuzz with live action.There were a series of knowledge-based, technical and educational sessions from leading experts from the country.

The HJ stage hosted exciting hair sessions from artists such as Agnes Chen, Ana Paula Ferrazoli, Atharva Takke, Gourav Bhardwaj, Rajesh Lakher, Rehaan Khan,Vikas Marwah and many more.

The beauty stage featured glamorous sessions covering make-up, skin and nails by artists such as Arpita Das, Bhavya Gowda, Dolly Bhatia, Madhu Singh, Zorain Khaleeli and others.

NEW LAUNCHES

Professional Beauty India consistently serves as the platform where brands unveil new product ranges.The Bengaluru edition served as a platform for launches. The key highlight of the event was the launch of a new haircare brand ‘3TENX’ by Aankith Aroraa, CEO, Streamline Beauty India.

Speaking about the new range, Aroraa said,“3TENX is not just another hair care brand. It represents the fusion of professionalism, accessibility, and transformative results.The concept behind 3TENX arose from a deep understanding of the challenges individuals face.”

PARTNER FELICITATION

Professional Beauty India values teamwork and takes pride in felicitating its influencers and partners. Furthermore during the successful Bengaluru show, the organisers felicitated key influencers such as Jagdish from Beauty Planet, Mangalore; Ravi Kadur from Glamour Care; Pattabiraman N R,Vice President of AIHBA Karnataka; and Vasanthi Shankar, General Secretary, South Indian Women’s Beautician Welfare Association; as well as Shareena, Shana Gorgeous, South Indian Beauty Events.

Salon owners were able to take advantage of the opportunities to learn and interact with beauty and hair experts and connect with leading brands in the industry. All the attendees took away meaningful experiences from Professional Beauty India Bengaluru, which will prove to be instrumental in the growth of their business.

We, at Professional Beauty India, through our exhibitions, magazine and social media presence, will continue to keep the industry connected. While the Bengaluru Expo is definitely proof of this hard work and commitment, we will persevere in our efforts to make a difference to the beauty industry in the months to come.

The other new launches included skincare and makeup ranges by Europe Girl; Next Generation LED Lamp 7.0 and Press-ons By GLAM; Master Scissors By AY.TY PRO; ScalpSense by Beauty Garage; Proboto-X Advanced Keratin Treatment by Krone Professional, amongst others.

The February-March 2024 edition of Professional Beauty x Hairdressers Journal magazine was also unveiled at the event.This edition focused on the world of fashion and beauty, featuring the breathtaking cover collection by Antoinette Beenders and Jorge Cáncer, winner of the International Collection Award at the British Hairdressing Awards 2024.