STEP UP YOUR SALON GAME

Liz McKeon, Business Expert and Founder, International Salon Business School, UK, provides a framework for developing your online sales and marketing process through a 7-step marketing guide to transform your salon business in 2024.

Crafting a unique salon identity to stand out in the competitive and dynamic industry is a fundamental and integral part of marketing and branding strategy. Hence, devising a clever and cutting-edge strategy is an important aspect to break the mold and make your salon stand out amongst competitors.Therefore, if you are running a salon, it is essential to convey a very clear message that your salon is here, and you excel at what you do!

Here are few must-have points in your salon strategy to step up your salon game:

1. EXTERIOR APPEAL: Promote your business by displaying a sign outside. Outdoor signage works 24/7, maximising visibility whether you’re open or closed. Make the most of it!

2. SIGNAGE THAT SPEAKS YOUR BRAND LANGUAGE: Ensure your signages match your corporate image and company colours, and are consistent with brochures, web design, business cards, staff uniforms, etc. Remember, less is more and keep all signage simple and easy to read.

3. UNIFORMS THAT WOWS: A good uniform impresses everyone.The better presented you and your staff appear, the more professional your salon will seem.This will instill confidence and security in your clients, encouraging them to use your services more regularly.

4. PACKAGING POWER: Packaging offers a prime opportunity for salons to communicate with potential clients and boost sales. Utilise it by printing your salon logo, trading hours, gift suggestions, new products or any other message you can think of on your bags.

5. THE NAME GAME: A good business name is crucial for standing out. With a limited marketing budget, your name serves as another tool. Choose a name that communicates what you do.

Stepping up your salon game in today’s competitive market requires a thoughtful blend of traditional and innovative marketing and branding strategies. Remember, the goal is to not just attract attention but to create an experience that keeps clients coming back.