PACKAGING PERFECTION

We bring you an insider’s perspective on how Innovation is shaping India’s beauty product market with breakthrough primary packaging solutions.

Primary packaging, which is the first layer of packaging that directly protects and contains a product, is of utmost importance in the beauty industry. Not only does it protect the product but also provides information about the product, such as its name, brand and ingredients.

In terms of materials used, there are many research labs now set up to innovate further in this area, such as paper tubes that are made from the same ingredients as tetra packs. This technology is expensive today, which is an entry barrier for most, but over time, innovations like these will become more accessible and affordable, significantly reducing the usage of plastic.”

The global cosmetic packaging market size was valued at US$ 53.37 billion in 2023 and is projected to grow from US$ 55.26 billion in 2024 to US$ 78.09 billion by 2032, exhibiting a CAGR of 4.42 per cent during the forecast period, as per Fortune Business Insights. Primary packaging has a lion’s share of this growth pie.

Sustainable packaging options are gaining traction in the beauty industry. Aditya Jalan, Director, Berina, says, “In the past, we saw plastic packaging everywhere - cosmetics, cleaning products, food, etc. However, now we are witnessing a massive shift away from plastic. The amount of waste in the world that comes from plastics is enormous, and this directly impacts the lives of animals and humans.

Therefore, mechanisms for the biodegradation of plastic are becoming increasingly accessible for inclusion in packaging manufacturing.

Our Phyto Ativo has embraced this philosophy of sustainability since its foundation, and since 2018, we have committed to making our entire production chain more sustainable. Today, all our bottles are manufactured with P-Life technology, which accelerates the degradation of the bottle from 100 years to a maximum of 10 years, transforming it into humus, water and CO2. Healthier, more sustainable and beautiful as always!”

GETTING FUTURE READY

Cost of production, material awareness and sourcing are a few of the challenges that brands are facing in order to make their primary packaging more sustainable. Supriya Malik, Founder, Indulgeo Essentials, states, “We are demonstrating our dedication to reducing environmental impact through the deliberate choice of glass and recyclable tin packaging. This strategic decision not only aligns with our overarching commitment to ecological preservation but also addresses the specific challenges faced in regions like India, where recycling infrastructure is less advanced compared to countries like Germany and Japan. The embrace of glass and tin packaging is both a pragmatic and planet-conscious approach.”

Indulgeo Essentials’ sourcing practices adhere meticulously to the principles advocated by the Forest Stewardship Council (FSC), an esteemed organisation championing sustainable forestry practices. In a context where improper paper sourcing can contribute to illegal deforestation, the brand’s dedication to FSC-certified paper sourcing emerges as a crucial step toward safeguarding natural resources.

Malik further lists out pointers to enhance primary packaging in cosmetics:

• Material choices: Use more sustainable options such as recycled plastics, glass, and biodegradable materials. Brands are increasingly using post-consumer recycled (PCR) plastics and exploring innovative materials like bamboo and bioplastics.

• Refillable packaging: To reduce waste, many skincare brands are introducing refillable packaging systems. This allows consumers to purchase a product once and buy refills thereafter, significantly cutting down on single-use packaging.

• Minimalist design: A trend towards minimalist packaging has emerged, with brands reducing the amount of material used and opting for simpler, more functional designs that minimise waste.

• Airless packaging: To protect formulations from oxidation and contamination, airless pump dispensers have become popular. These not only extend the shelf life of the product but also enhance the user experience by providing precise and hygienic dispensing.

• Multi-use containers: Packaging designs that offer multiple uses or functions, such as jars with integrated applicators or containers that can be repurposed, are increasingly common. This adds value for consumers and differentiates products in a competitive market.

• Clear labelling: Regulatory requirements for labelling have become stricter, necessitating clear and comprehensive ingredient lists. Brands need to ensure their packaging meets all legal requirements while maintaining aesthetic appeal.

• Global standards: As brands expand internationally, packaging must comply with diverse regulatory standards across different markets, influencing the design and material choices.

CONCLUSION

In India, the market for beauty product packaging is undergoing a dynamic transformation, marked by a blend of traditional preferences and modern innovations. The convergence of trends such as sustainability, premiumisation and customisation reflects a broader shift towards a more conscious and customised consumer experience. The future of beauty product packaging in India lies in its ability to adapt to changing consumer demands and regulatory standards, fostering a market that is as dynamic as it is diverse. By balancing aesthetics with functionality and sustainability, the industry can cater to an increasingly sophisticated and environmentallyconscious consumer base, paving the way for sustained growth and innovation. professionalbeauty.in

PBHJ