At the Heart of India's Beauty Business

The 27th edition of 3TenX presents Professional Beauty India, powered by Ikonic Professionals, recorded a whopping 6821 visitors. We bring you a special report.

Professional Beauty India, South Asia’s biggest beauty expo, is seen as the gateway to the eastern region of the country. The 27th edition of 3TenX presents Professional Beauty India, powered by Ikonic Professionals held at Milan Mela, on 22nd-23rd April 2024 concluded with a triumph.

Spreading across an area of more than 1,500 sq mtr in Milan Mela, the event witnessed over 200 exhibiting brands. Across hair, skin, make-up, spa and nails verticals along with salon tools and accessories.

PAN-INDIA VISITORS

The event witnessed massive participation from beauty and hair professionals from Jharkhand, Odisha, Sikkim, Meghalaya, Bihar, Delhi, Maharashtra, Gujarat, Madhya Pradesh, Karnataka and Haryana. The visitor profiles included beauty professionals across hair, skin, makeup, nails and wellness. Also, along with distributors, salon owners, salon managers and students.

VISITORS PROFILES

The visitor profiles included beauty professionals across hair, skin, make-up, nails and wellness. Also, along with distributors, salon owners, salon managers and students.

Some of the key highlights at the 27th edition of 3TenX presents Professional Beauty India powered by Ikonic Professional are:

LIVE DEMO STAGE

Both the demo stages at the event were buzzing with knowledge from the experts showcasing their skills and the artists leveraging an opportunity to learn a plethora of valuable tips and tricks.

THE BHA GALLERY

Professional Beauty India, Kolkata hosted an inspirational British Hairdressing Awards Gallery, showcasing the work of some of the best talent from around the world. The Awards, recognised as the global Oscars of the hairdressing industry, is one of the most revered platforms for hairdressers across the globe.

With the introduction of the International Collections, participants from across the world can now participate and showcase their talent. India, too, took a leap towards these awards in 2023 with Savio John Pereira, Seema V Jerajani and Uday Takke Academy student Devyani Deshmukh entering last year.

“Team Professional Beauty India goes all out to connect Heart2Heart with all the stakeholders of the industry through various channels. Be it our magazine or our social media or our shows, we have always kept communication as the key that connects and wins hearts.”

FELICITATION OF PARTNERS

One of Hellen Keller’s most inspirational quotes is, “Alone we can do so little; together we can do so much.” At Professional Beauty India, we truly believe so. As the team delivered a fruitful show, they also felicitated the influencers and partners who were instrumental in the show’s unmatched success. Indranil Ray, Sanjay Killa, Indranil Ray, Joy Gosh, Manjil, Anjali Singh and Geeta Singh were some of the felicitated influencers and partners.

Team Professional Beauty India goes all out to connect Heart2Heart with all the stakeholders of the industry through various channels. Be it our magazine or our social media or our shows, we have always kept communication as the key that connects and wins hearts.

The team Professional Beauty India, through their exhibitions, magazine, and social media tried to keep the industry connected and motivated. And, it is proud that the exhibitors and visitors wholeheartedly applauded its efforts.

PBHJ

The HJ stage witnessed per formances of artists like Priscilla Corner, Vikas Marhwah, Gourav Bhardwaj, Sidney Ho, Amit Tonk and many more.

Whereas the beauty stage hosted artists like Disha Pandya, Arpita Das, Dolly, Siddhart Jaiswal, Amit Karmakar, Joy Ghosh and Sneha Bhowmick and many more.

NEW PRODUCT LAUNCHES

The event certainly provided a platform to launch their new product ranges for the beauty industry in eastern India. The event witnessed new product launches like a new haircare range by 3TenX, the Sulphate & SaltFree Series by Barcode, Hair Botox Treatment by Cabelo Chave Professional, Pro Artist Ultra Definition Liquid Foundation by Forever52, Pacer Pro Hair Dryer 2500+ Watts by OZOMAX, System75 Gold by Studex, Ozone Power Vitamin C Facial Kit by Ozone and many more.