Fragrant BEAUTY

Fragrances play a crucial role in skincare products for the emotional touch they add. Prachi Bhandari, Co-Founder and Head of Research, Aminu Wellness, talks about the power of natural fragrances in skincare.

Fragrances in skincare are not just about making products smell nice. When used correctly, they can significantly enhance our emotional well-being. The sense of smell is directly connected to the part of the brain that controls emotions and memories. This is why a whiff of a familiar scent can bring back vivid memories and strong feelings.

In skincare, this means that the right fragrance can do more than make your routine enjoyable — it can actually improve your mood and make you feel more relaxed or energised. Imagine using a lavenderinfused night cream that not only nourishes your skin but also helps you unwind after a long day. When the mind and body are relaxed and in sync, your skin benefits, too. This makes healing and repairing the skin all the more effective.

Stress can exacerbate skin conditions like acne, eczema and psoriasis. By using skincare products with natural fragrances that promote relaxation and well-being, you can help mitigate these effects and create an optimal environment for your skin to heal and thrive.

BEYOND THE SCENTS

Natural fragrances, often derived from essential oils and plant extracts, come with a host of other benefits. Beyond their pleasing aromas and mood-enhancing properties, essential oils are packed with phytochemicals that offer a variety of therapeutic benefits:

1. Anti-inflammatory: Oils like chamomile, eucalyptus and lavender are known for their anti-inflammatory properties, which can help reduce redness and swelling in the skin.

2. Antibacterial: Maori manuka and tea tree oil have strong antibacterial properties, making them effective in treating acne and preventing infections.

3. Antioxidant: Rosemary and clove oils are rich in antioxidants, which help protect the skin from damage caused by free radicals and environmental stressors.

New-age brands are bringing together the best of both worlds: fragrance and effective skincare. Natural fragrances are a powerful tool to enhance the efficacy of treatment and improve overall well-being when used correctly. As they offer therapeutic benefits, mood enhancements and sync the mind and body.

About the author: With a passion for integrating natural elements into effective skincare solutions, Prachi Bhandari leads the research team in developing innovative products that combine the best of nature and science.