INDUSTRY EVENTS On Roll!

BHARAT SHRINGAAR 2024

The grand finale of Bharat Shringaar 2024 sets a new benchmark in make-up competitions.

Looks School of Hair and Beauty Pune recently hosted the grand finale of ‘Bharat Shringaar: The Ultimate Makeup Contest,’ a national stage for makeup artists to showcase their talent. The event was masterminded by Manisha Kumari, Director and Founder, LOOKS School of Hair and Beauty.

The contest, which attracted over 480 entries, culminated in a grand finale featuring 20 exceptional finalists. These contestants demonstrated their skills by creating stunning Rajwadi brides, the event’s chosen theme. The finale also included a mesmerising Ganesh Vandana, a live portrait painting of Lord Ganesha, and a live performance by the band The State Bus.

The registration for Bharat Shringaar began on 1st May 2024, with the grand finale taking place on 12th July 2024. The grand finale was hosted at LOOKS School of Hair and Beauty in Pune, India.

The grand finale saw Amit Sen from Rajasthan emerge as the winner, earning a trip to Paris sponsored by LOOKS Salon. The runner-up, Bhaskar Jyoti from Guwahati, won a trip to Sri Lanka, sponsored by Mr. Barber. The contestants faced a unique challenge as they did not know their models, attire, or makeup products in advance.

MEET THE JURY

The jury comprised both Indian and international experts, including Unnati Singh, International Beauty Educator and Director, IHB Education India; Bridgette Jones, Founder, Bridgette Jones Fashion Salon, Kolkata; Pammy Kaul, Creative Director, Headmasters, Chandigarh; Seema Jerajani, World Champion and Founder, SVJ Academy, Mumbai), Naina Karunaratne, Founder, Sri Lanka Association of Hairdressers and Beauticians, and Joakim Roos, Global Educator and Jury Member, OMC, Sweden.

The event was supported by Looks Salon and Europe Girl as title sponsors; Mr. Barber as tool partner; Oulac Cosmetics, Blush N Brown, and Brillare as gift sponsors; Bluesky as nail sponsor; milk_shake as styling sponsor; and Professional Beauty India as media partner.

Bharat Shringaar 2024 is a new milestone in makeup competitions that celebrates artistry, culture and sustainability. The next season of Bharat Shringaar is scheduled for 12th July 2025.

SHOWSTOPPER JASMINE BHASIN AT THE 3TENX LAUNCH

In an era where beauty and sustainability converge, 3TENX leads the haircare segment in the salon industry with its advanced formulations.

Founded by Megha and Aankith Arora, 3TenX is committed to delivering exceptional results while caring for both the planet and the body. At a recently held launch party in Delhi, 3TENX made its grand debut. The event, themed ‘LOVE at First WASH,’ brought together influencers, stylists, hairdressers and salon partners. The venue featured photo elements showcasing the benefits of the Caviar Infusion, HydraReviva and UltimateRevitalize ranges by 3TenX. Attendees experienced the products firsthand at a vanity station, highlighting 3TENX’s promise that customers will love their hair from the first wash.

Utilising natural ingredients, 3TENX crafts haircare formulations that are both effective and environmentally friendly. These products, crafted in Italy and imported from the US, represent a perfect blend of nature and innovation, setting a new standard in haircare.

SHOWSTOPPING BEAUTY

The event featured special guests, including Jasmine Bhasin, a well-known Indian TV actress, who shared her enthusiasm for the new product range. International hair artist Marios Neofytou, making his first visit to India, conducted an exclusive session for top hairstylists, demonstrating how to create stunning hair looks with 3TENX products.

Aankith Arora, Founder and CEO, 3TENX, stated, “With over 20 years of experience working with brands like OLAPLEX and KEVIN.MURPHY, we wanted to combine the best of what we’ve learned into 3TENX. It’s truly love at first wash and every wash thereafter. 3TENX is not just a brand but a movement.”

3TENX has a unique approach to haircare, which combines natural ingredients with advanced formulations, and appeals to consumers seeking effective and sustainable haircare solutions.

Megha Arora, Co-Founder and Director, 3TENX, added, “In a world where hair care often compromises either effectiveness or safety, we created 3TENX to combine both seamlessly. The name 3TENX signifies our commitment to excellence, aiming to provide hair care solutions with three times the efficacy and ten benefits.”

The mega launch was supported by partners including Cleopatra Salon and Hair Café by Daraksha for makeup, Silky Bindra for female design, KENA for male design, Suhana Jewels for jewellery and SIMBA, The Glenwalk, MOOZ Sparkle and JIMMY’s for liquor.

STREAX PROFESSIONAL REVEALS SPECTRUM COLLECTION

Streax Professional showcased its Spectrum Collection at the 5th edition of Mega Show 2024 in Mumbai.

Streax Professional revealed its Spectrum Collection at the 5th edition of Mega Show 2024 in Mumbai in the presence of ace artists such as Vipul Chudasama, Heena Dalvi and Shirin Merchant. The event was a one-day celebration of creativity and innovation in the salon industry, presenting cutting-edge techniques and trend-setting styles.

The Mega Show 2024 offered an immersive experience for cut, color, and style enthusiasts, featuring six stunning looks from the highly anticipated Spectrum Collection. The event underscored Streax Professional’s commitment to educating and inspiring salon partners, solidifying its reputation as a trendsetter in the beauty industry. Attendees participated in hands-on sessions and interactive demonstrations, gaining insights into the latest international trends and advanced techniques.

Rochelle Chhabra, Head, Streax Professional, emphasised the brand’s dedication to education: “Education is the cornerstone of our industry. The Mega Show equips salon professionals with cutting-edge knowledge and skills, celebrating exceptional talent and ensuring our community remains at the forefront of hair fashion. The Spectrum Collection represents our commitment to innovation, individuality and style.”

Creative Director Vipul Chudasama added, “The Spectrum Collection blends innovation with artistry, inspiring our salon partners to embrace these looks with creativity.”

Following the success in Mumbai, Streax Professional will bring Mega Show 2024 to other major cities, including Delhi, Ahmedabad, Kolkata and Chandigarh, offering a unique experience of learning and inspiration.

DAPPER DUDE WELCOMES NEIL NITIN MUKESH AS BRAND AMBASSADOR

Dapper Dude, a men’s grooming brand from the renowned house of Skin Miracle, has announced Bollywood star Neil Nitin Mukesh as its new brand ambassador. Known for his sophisticated style and magnetic presence, Mukesh per fectly embodies the essence of the brand, making him an ideal face for the brand’s commitment to top-quality and innovative men’s grooming products.

With a legacy of excellence, Skin Miracle has been serving beauty professionals for over a decade. The brand offers premium products formulated in France and manufactured in Malaysia to cater to Asian skin. Dapper Dude plans to serve over 5,000 salons across India and neighbouring countries.

“I am excited to be associated with Dapper Dude, a brand that stands for quality, innovation, and the modern man’s grooming needs. As someone who values skincare and grooming, I am thrilled to represent a brand that offers comprehensive and effective solutions,” said Mukesh.

Vishal Baid, Founder, Dapper Dude, praised Mukesh’s sophistication and commitment to grooming excellence, which mirrors the brand’s ethos.

SCHWARZKOPF PROFESSIONAL UNVEILS THE ‘MASTER OF HAIRCRAFT’ WINNERS

In an era where beauty and sustainability converge, 3TENX leads the haircare segment in the salon industry with its advanced formulations.

Schwarzkopf Professional unveiled the winners of the ‘Master of Haircraft’, Edition 3. The brand has designed this innovative virtual platform to celebrate and honour the talent and creativity of the Indian hairdressing community. The ‘Master of Haircraft’ is a display of the brand’s commitment to building fruitful partnerships and collaborations with hair artists by providing emerging talents with the space and platform to showcase their skills and leave a mark in the world of hairdressing.

The competition started when well-known hairstylist Amit Thakur announced the event on social media and invited the participants to compete and showcase their talent and imagination. The response was overwhelming as 38 entries poured in from hairstylists from prestigious salons such as Noitre, The Seventeenth Hair & Beauty, Philo Hairdressing, LOOKS and Straight Salon.

The event kicked off with a digital challenge wherein all participants received a mystery box featuring IGORA Zero Amm Colour, using which they created some stunning hairstyles that were a thrilling union of creativity and reality.

The grand finale featured a distinguished panel of key opinion leaders from the haircare industry, such as Lesley Jennison, the Global Colour Ambassador for Schwarzkopf Professional. Modh Yusuf from Punjab Bagh took home the first position. Philoman Lepcha from Philo Hairdressing secured the first runner-up position. Arpti Aaryan from Noitre secured the second runner-up spot.

“‘Master of Haircraft’ exemplifies our commitment to pushing the boundaries of hairdressing innovation. This event not only celebrates creativity but also empowers our community with cutting-edge techniques and visionary styles. At Schwarzkopf Professional, we are dedicated to supporting hair artists and the salon business, providing platforms to showcase their talents and drive the industry’s evolution. Witnessing such a large number of talents participate and excel reflects the dynamic and evolving landscape of hair artistry in India.” – Melissa Hughe, Technical Head, Schwarzkopf Professional.