NATIONAL

Anushka Sen is the new face for Lotus Herbals White Glow

Lotus Herbals has unveiled a new social media campaign featuring actor and influencer Anushka Sen to promote its White Glow 3 in 1 Deep Cleansing Facial Foam. As the face of Lotus White Glow, Anushka stars in a dynamic digital video commercial (DVC). The DVC will run across platforms like Instagram, Facebook, and YouTube. The campaign highlights the facial foam’s potent ingredients - aloe vera, milk enzymes and alpha arbutin.

To maximise visibility, the campaign will leverage Anushka Sen’s significant social media presence. In addition to digital promotion, Lotus Herbals will boost the campaign through in-store branding and point-of-purchase materials. This includes banners, danglers, table-tops, and posters across retail channels.

Let’s Get Ugly is now online

The sister duo behind Kohl Kreatives, Trishna and Disha Daswaney, have launched a new podcast ‘Let’s Get Ugly’. With this, they are all set to offer the audience an auditory treat with raw, hilarious, and honest conversations around the beauty, wellness, and lifestyle segments.

With their new podcast, they are all set to debunk myths and challenge the existing societal beauty norms by sharing their personal experiences and understandings from their careers as industry experts. Each episode from the podcast delves into a wide variety of topics. These range from Botox confessions to diversity and inclusion; and, there are no filters or sugar-coating involved.

Bodycraft Clinic and Salon opens up in Gurgaon

Taking the 27-year-long legacy further, Bodycraft Clinic and Salon opens up a new outlet in Gurugram, Delhi NCR. With the new step, Bodycraft brings several state-ofthe-art clinical treatments and salon services under the same roof.

The brand boasts of several USP treatments. It includes specialised and top-notch services such as Medi-facials, IV Wellness Therapy, Hair Regrowth Treatments, Slimming and Body Contouring including CoolSculpting, Lipo Laser and Onda Cool. The salon also offers injectables, such as dermal fillers and wrinkle relaxers and also, skin boosters, such as Volite and Profhilo.

Now, the brand also launched YouthX and Glow-ology medi-facials. These treatments aim to change the way people look at skincare treatments.

epres™ now in India

epres™ has finally launched in India, following its success in the UK, USA, and Spain. Eric Pressly, the founder of epres™, launched this brand with the aim of bringing the next evolution in high-performance haircare. The brand range comprises two acid-free bond-building treatments: one for salon professionals and one for at-home consumers.

The products contain just four ingredients and deliver professional-level results for all hair types. epres™ one-step treatments are the first in the market to feature the Biodiffusion™ technology. It ensures that the hair continues to repair itself even after drying.

LTA School of Beauty honours CIDESCO graduates

On the 12th of August 2024, LTA School of Beauty, India’s most respected international beauty academy, hosted a grand Felicitation and Graduation Ceremony. The event honoured the success and contributions of their CIDESCO graduates. It underscored how these graduates have significantly elevated the professional standards of beauty services. Also, it emphasised how they’ve earned widespread appreciation from employers and customers alike.

The event was a celebration and an inspiring testament to how CIDESCO certification has transformed the graduates’ lives. Many shared stories of newfound respect from family, clients, and society. They also highlighted the fame and financial success that followed their qualifications.

A significant announcement made during the event was the launch of LTA’s 9th branch in Matunga. The centre is present within a school’s premises as part of the Government’s New Education Policy (NEP) project. This new branch represents a strategic move by LTA, serving aspirants in the heart of Mumbai for the first time.

Meet Yianni Tsapatori, the new creative director of Godrej Professional

Godrej Professional has announced the appointment of celebrity hairstylist, Yianni Tsapatori as its new Creative Director. Yianni Tsapatori has an extensive career of nearly 25 years across Greece, New York, and India. He now brings his invaluable skill and a distinct artistic vision to Godrej.

Tsapatori boasts an elite clientele and his craft and brilliance have been a part of campaigns for iconic brands. Yianni’s artistry has also been a valuable addition to prestigious events like the Oscars, Cannes, Red Sea Film Festival, Vogue and Elle Beauty Awards. From 2012 to 2018, Yianni served as the Global Ambassador as well as Master Trainer for Balmain Paris Hair Couture.

Dermalogica PROSkin Masters announced

Dermalogica India wrapped up the 5th edition of PROSkin Masters 2024, aimed at finding the best skin therapist in the country. The annual competition evaluates its contestants to test their skill, knowledge, and expertise, ultimately to find the best in the nation. The event took place at the Unilever campus in Mumbai on August 19, 2024.

The jury panel included Heather Hickman, Global Vice President (Education) at Dermalogica, Dr Madhuri Agarwal, founder and Medical Director of Yavana Aesthetics, and Dr Zubin Mandlewala.

After evaluation of 2,500 contestants representing more than 1,000 salons across India, 15 finalists came to light, who then competed at the finale. In a fierce competition, Nabina Adhikari from Lakme Salon, Lucknow, emerged as the winner. She won the title of ‘Best Skin Therapist of India 2024’. Along with the trophy, she received a cash prize of ₹1 lakh and a 3-day educational trip to the Dermalogica Centre in Leatherhead, London. Sudipta Mondal from Lakme Salon, Kolkata was the 1st runner-up. Shubhangi Jadhav from Envi Salon and Spa, Mumbai emerged as the 2nd runners-up.

SkinCeuticals comes to India in association with Maya Medi Spa

Skincare brand, SkinCeuticals has finally launched in India in association with Maya Medi Spa, a skincare and aesthetics spa in Hyderabad. Maya Medi Spa serves as a befitting place for the launch, as the brand brings its clinically tested and science-backed products to Indian users. This partnership brings the brand’s most-revered products to the Indian market. It also includes the newly launched anti-ageing P-Tiox Peptide Serum and the iconic C E Ferulic Serum.

In India, SkinCeuticals has brought a range of products, including P-Tiox peptide serum for wrinkle modulation and texture correction, A.G.E Interrupter Advanced which fights and corrects the visible signs of ageing, Phlorentin CF that reduces fine lines, and Silymarin CF that reduces oiliness, refines skin texture and clarifies the skin..

Naturtint, the bio-based hair colour arrives in India

The bio-based permanent hair colour from Spain, Naturtint, is now available in India. Naturtint is a Spanish bio-based permanent hair colour brand by Phergal Laboratories, well-known for its sustainable practices and high-quality ingredients.

Naturtint is one of the first-ever hair dyes that received the Biobased Certification in Spain by USDA. Additionally, the products are cruelty-free and hold COSMOS ECOCERT certification. Naturtint product formulations boast 92 per cent natural ingredients, including pure botanical oils and extracts. The products also feature a 79 per cent bio-based formulation.

With easy-to-use, DIY hair colour kits, Naturtint allows users to achieve a high-quality, salon-like finish from the comfort of their homes.

PBHJ