INTERNATIONAL

The Ordinary body care range is all set to have you covered

The Ordinary has recently launched its body care range with its most coveted ingredients. The range comprises three products that suit all skin tones and types. These products feature formulations having some of the most-loved ingredients from the brand’s skincare range, such as salicylic acid and Niacinamide. Additionally, the products feature a new ingredient called Inulin.

For a long time, users have been resorting to using The Ordinary’s skincare range for their bodies. Hence, the brand decided it was time people started taking special care of their body’s skin, as they do for their face’s skin. Hence, the body range came to life.

The body care range offers three products, including a body serum for blemish-prone skin: Salicylic Acid 0.5 per cent Body Serum, a body emulsion that targets dark spots: Niacinamide 5 per cent Face and Body Emulsion, and a barrier support for body: Natural Moisturising Factors + Inulin Body Lotion.

Gigi Hadid is the new face for Million Gold For Her

Adding another global star to the roster of brand ambassadors, Rabanne has introduced Gigi Hadid as its brand-new ambassador for the Million Gold For Her.

Rabanne boasts a long-standing history of appointing iconic ambassadors: those who embody La Maison’s spirit and mission, encouraging a more creative and inclusive future.

Hadid takes centrestage in a groundbreaking moment for Rabanne’s fragrance legacy. She embodies fearless femininity through a bold new scent illuminated by gold. With the launch of Million Gold For Her, Gigi heads an electrifying campaign. It encourages the next generation to break boundaries as well as embrace their individuality. Directed by Mert Alas and Manu Cossu, the campaign features Rabanne’s boldest musical choice yet: ‘Pure/Honey’ by Beyoncé, a powerful anthem of female empowerment and success.

L’Oreal Paris ropes in Alia Bhatt as its newest global ambassador

The French cosmetic brand, L’Oreal Paris has appointed Alia Bhatt as its new global brand ambassador. With this, Bhatt has joined a team of iconic ambassadors, such as Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and several others.

Bollywood star Alia Bhatt has recently added one more feather to her hat. A celebrated actress, producer, and successful entrepreneur, is now also a global brand ambassador. As a part of her new role, she will be starring in the brand’s campaigns, starting this month. As per the brand, Bhatt symbolises the brand’s core values of inclusivity and empowerment. With her strides, Bhatt has shared the transformative power of believing in oneself with women around the world.

Blake Brown by Blake Lively hits the shelves

Blake Lively has recently launched her own haircare line, Blake Brown. A line that took nearly seven years to develop has now hit the shelves in the United States. Let’s delve into what the brand has to offer.

A reflection of Lively’s own haircare rituals, the brand is also a testament to her affinity towards clean and environment-friendly products. As a result, Blake Brown products are vegan, cruelty-free, and free of SLS/SLES, silicones, phthalates, parabens, synthetic dyes, and mineral oil. Additionally, these products are recyclable and made from 100 per cent recycled material.

As of now, the brand offers eight hair care products, including shampoo and masks, pre-shampoo mask, leave-in lotion, dry shampoo and glam mousse.

Shay Mitchell appointed as global ambassador by Maybelline

Shay Mitchell, a flag bearer of selfexpression and beaming with creativity, will bring her authentic and unapologetic personality to the brand once she takes on her role as a global ambassador.

Shay Mitchell, a multi-talented powerhouse wears many hats. An actress, entrepreneur, executive producer, and now a global ambassador. Mitchell’s extensive expertise aligns her perfectly with the ethos of Maybelline. Maybelline, as a brand, is extensively famous for its product innovation. Additionally, as it helps stand against the hustle-bustle of life, its offerings are meant for various looks, styles, and skin tones. As Mitchell’s fan-following takes inspiration from unapologetic self-expression and creative approach to beauty, she makes a perfect fit in the Maybelline’s global ambassador team.

PBHJ