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A MILESTONE ACHIEVED, ABENCHM ARKSET

Celebrating yet another successful edition, the Professional Beauty India Mumbai 2024 show witnessed a record-breaking attendance of 20,497 visitors, across two action-packed days.

3 TenX Presents Professional Beauty India Powered by Ikonic Professional reaffirmed its position as South Asia’s premier beauty expo with a stellar Mumbai 2024 edition, which attracted over 20,497 visitors in two days. The show was not only a celebration of Maharashtra’s beauty and wellness industry but also attracted participation from across India, with attendees coming from states such as Gujarat, Rajasthan, Karnataka, Uttar Pradesh, professionalbeauty.in

Telangana, Andhra Pradesh, Tamil Nadu, and Kerala. The overwhelming response underscored the growing national interest in beauty and wellness trends, products and education.

MODERN BARBER COMPETITION

One of the most anticipated highlights of the show was The Modern Barber Competition, powered by Hairoticmen and supported by tool partner Gamma+ Professional and furniture partner Ikonic Furniture.

With over 100 barbers from all over India competing, the event raised the bar for barbering competitions nationwide, and was a vibrant success.

The prestigious panel of judges, comprising industry veterans such as Asha Hariharan, Jordan Tabakman, JJ Savani, Milan Bhatia, Prathamesh Sawant, Sahil Jadhav, Seema V Jerajani and Unnati Singh, applied marking standards aligned with international OMC HAIRWORLD competition guidelines. The level of expertise demonstrated was inspiring and showcased the rising standard of barbering in India.

COLOUR POD – LIVE COLOUR EDUCATION

It became a hub of excitement and education, buzzing with live colour demonstrations from acclaimed artists such as Atharva Takke, Vikas Marwah, Zingranwon Shatsang, and Hardik Malde, as well as the team from Streax Professionals. Attendees got firsthand experiences of advanced colouring techniques, innovative products and expert insights from some of the finest names in the industry.

LIVE DEMO STAGES – HJ AND BEAUTY STAGES

Widely regarded as the soul of the PBI Shows, these stages provide a platform for artists and educators to share their craft. Spectacular performances and educational sessions were delivered by the talented teams from Enrich, along with artists like Vivek Shyam Bhatia, Nikisha Bhatia, Rajesh Lakhar and others. These live demos not only captivated the audience but also offered them hands-on insights into cutting-edge trends and techniques in the hair and beauty industry.

SALON MANAGEMENT CONFERENCE

It was a focal point for business owners and entrepreneurs, providing in-depth discussions on various pressing industry issues, such as customer relationship and data management, challenging the power of new marketing tools and many more. The sessions help salon owners navigate these challenges while empowering them with practical solutions and expert advice.

NEW PRODUCT LAUNCHES

Professional Beauty India Mumbai also served as a launchpad for many innovative brands and products. The Italian tools brand Gamma+Professional made its debut in the Indian market, capturing the attention of salon owners and professionals with its superior technology. Several other new product ranges were also launched, providing the industry with cutting-edge tools and formulations to enhance their services.

KOHOT JOB FAIR – RECRUITMENT PLATFORM

PBI’s recruitment platform is aimed at bridging the gap between salons and potential employees. This initiative provided salons the opportunity to meet and recruit qualified candidates, while job seekers could connect with potential employers, creating valuable employment opportunities for the beauty sector.

PARTNER FELICITATION

Professional Beauty India recognises that the success of the Mumbai show was a collaborative effort. To acknowledge the contributions of its partners, the PBI team held a special felicitation ceremony, thanking Maya Lohar from Nanded, Shakir Siddique from Surat, Namdeo Pardhi from Nagpur, Preeti Agarwal from Mumbai and many more who played a vital role in making the event a grand success.

MODERN BARBER AWARDS & SNAP INDIA AWARDS

A major highlight of the Mumbai show was the launch of the Modern Barber Awards and the SNAP India Awards. These inaugural awards recognised excellence in barbering and creative hair, makeup, and nail artistry. The awards received widespread applause from the industry, further solidifying PBI’s commitment to celebrating talent and innovation.

ROYAL BRIDE / PROSTHETIC MAKEUP COMPETITION

This competition was organised by CIDESCO, and received an overwhelming response from the beauty community. The visitors got to see the makeup artists in action as they created stunning and creative looks.

With its vibrant mix of live demos, competitions, product launches, seminars and networking opportunities, the Professional Beauty India Mumbai show had something for everyone. From aspiring beauty professionals to seasoned salon owners, the Show catered to all, ensuring its place as a must-attend event in the beauty industry’s calendar. Next up, the show heads to Hyderabad on 17th-18th December 2024, promising yet another exciting edition!

This article appears in the Dec 24- Jan 25 Issue of Professional Beauty/ Hairdressers Journal India

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This article appears in the Dec 24- Jan 25 Issue of Professional Beauty/ Hairdressers Journal India