Empowering Artists

Marvie Ann Beck, Makeup Artist and Educator, reopened her eponymous academy and bridal studio to propel beauty aficionados into a career in makeup artistry. Kanishka Ramchandani engages her in a conversation about her vision, the challenges she’s facing and her passion for the craft.

Steering makeup artists in the right direction and instructing them in technical and aesthetic know-how, Marvie Ann Beck has been an inspiration in India’s makeup industry for well over two decades. She is now back in her role as an educator with the launch Marvie Ann Beck Academy of Makeup, Hair and Bridal Studio.

Even as she kept working on her exclusive makeup clientele, Beck was keen on getting back to education. In a space that is cluttered with quick tutorials and hacks, she underscores the importance of curriculum-based education, which is designed to give aspiring artists a hands-on experience and create professional makeup artists. In an exclusive interview, Beck discusses her plans and vision for her academy. Excerpts from the interview…

What inspired you to open a makeup academy?

The main reason was to teach people how to do makeup well. Makeup might appear easy to learn, especially with social media platforms like Instagram offering so much content. But it’s not! Only a small percentage of people have a natural flair for it, and even they need proper guidance.

When I started, I realised there was a gap in hands-on, practical education. I love makeup as an art form, and sharing my passion and skills with others felt like a calling.

What is your current student profile like?

My students come from diverse backgrounds and for different reasons. Some people, often older, join to learn a new craft. I had a 65 -year-old student who just wanted to explore her artistic side. Youngsters, starting as early as 16, often join to explore makeup as a career. Some are clear about their goals—they want to become professional makeup artists, open salons or work in advertising.

Fashion and jewellery designers also join to complement their skills with makeup knowledge. Then there are homemakers and busy professionals who come looking for flexible career options that don’t require a 9-to-5 routine.

We currently offer 4-week intensive pro-makeup and hair courses.

What do you think is lacking in beauty education today?

Professionalism and business acumen are major gaps. The attitude toward the profession needs to change. Many underprice their services out of desperation or fear of losing clients, which undervalues the industry as a whole.

I always teach my students to respect their craft and themselves. My mentors taught me never to take on two assignments in a day and to honour commitments to clients. Building trust and a strong reputation is essential.

Given the popularity of online learning, why did you opt for a physical academy?

Online education can provide knowledge, but not experience. Makeup is a hands-on skill—you can’t learn it by watching videos alone.

Makeup requires intellectual engagement, creativity and technical precision. You need to understand facial structure, skin types, and client preferences. This kind of learning can only happen in a real-world setting where you practice and receive guidance.

What is your vision for the academy?

My vision is rooted in the present. I want to focus on creating amazing experiences for my students every day, and on building a legacy.

When I started, people saw it as a fallback for the uneducated. I want to change that mindset. I envision a future where every individual, regardless of gender, feels empowered to pursue their passion for makeup with confidence.

Makeup is not just a profession—it’s an art, a science and a life-changing experience.