Its beard!

The pandemic times have made it even more vital for men grooming salons and stylists to educate their clients on beard management and styling. PBxHJ offers tips on beard management and takes a close look at styles trending in 2021.

It was not until a few years back, when the beauty and grooming industry bred a new wave in the menswear business by introducing innovative beard maintenance products and styling tools, leading men across the globe towards the idea of priming their beard as desired. This, in turn, led to a boom in the men grooming market and shifted the spotlight from just beard foams and brushes to evolutionary beard trimmers.

Then came the pandemic, and the grooming and salon businesses suffered appallingly. Amid this, a new emerging trend witnessed among men has been the quarantine beard. However, the question remains – are these being maintained and styled well with patience.

Here are some tips from Rayed Merchant, Director, SSIZ International, on beard management as he also shares insights on trending styles. With salons and barbers reopening now or in the process of reopening, this is certainly something that you may want to consider for your clients.