WHAT MEN WANT

Men want pampering and TLC as much as women do. Skin experts need to gear up for this rise in demand for men’s skincare. Dr Vijaya Salunkhe, Business Consultant and Derma Cosmetologist, talks about essential grooming treatments that are becoming part of a modern man’s daily routine.

The concepts of hygiene and personal care for men are getting redefined. A regular shave and trim is no longer enough for the quintessential modern man. He wants style, care and even luxury yet in a minimalist way. A short and effective grooming routine with skin experts is the answer to all his requirements. Read on to know how to curate the perfect grooming routine for men.

IN THE FACE OF THINGS

Our skin requires deep cleansing and refreshing due to the heavy pollution and a hyper-urban lifestyle that it faces. A basic cleanse and scrub in the bathtub is no longer sufficient.

Men’s skin is rougher and coarser and has bigger pores than women’s skin, which makes it more prone to accumulation of dirt.

The former also produces more oil (sebum) than the latter due to higher levels of testosterone. Excess oil results in blocked pores, blackheads and blemishes.

A facial helps clear clogged pores and shrink their size. It can assist in preventing additional skin issues such as skin scars, age spots and acne. An aesthetician needs to plan the facial treatments according to specific skin types and concerns.

Apart from the above mentioned problems, men have to contend with shaving related symptoms like irritation, razor burn and inflammation. Facial treatments can help address these side effects of shaving and leave behind smoother skin.

GO OUT ON A LIMB

Expect the first meeting with your date or prospective employer to be brief if your hands feel like sandpaper or your nail beds are desiccated and brittle. In addition to promoting the health of the hands and feet, a good manicure and pedicure session also relieves tension and avoids bothersome ingrowths.

GET TO THE ROOT OF IT

Sebum, a type of natural lubricant produced by the scalp, is vital for its well-being. Due to scalp concerns, there might be too little or too much of sebum production. This would result in either a dry or a greasy scalp. A hair spa will help maintain equilibrium in sebum production. Hair spas also help maintain the pH level of the scalp and hair. It eliminates bacteria and decaying cells that lead to dandruff. Hair spas involve head massages, which are soothing and improve for blood circulation to the scalp.

With these treatments as part of your routine skincare offerings for men, there is bound to be an increase in the footfall of male clientele who are looking for a pampering session or two. PBHJ

About the author:

Dr Vijaya Salunkhe, Business Consultant and Derma Cosmetologist, comes with over 15 years of experience in the beauty space. She is also an astute leader with prodigious business consulting skills.