FOR A NOBLE CAUSE

Here’s a round-up of the community or CSR activities that beauty brands have undertaken in india and across the world.

NATIONAL HAIRSTYLIST MENTAL HEALTH AWARENESS

L’Oréal Professionnel’s ‘Head Up’ initiative recognises May as the National Hairstylist Mental Health Awareness month. Hair professionals spend an average of 2,000 hours a year interacting with and listening to their clients, L’Oreal’s survey stated.

L’Oréal conducted the survey conducted with hair professionals in six countries. The findings revealed that mental wellness is the #1 challenge among these hair professionals. Head Up offers resources to hair professionals to build resilience as they continue to deliver their best round the clock.

To curate ‘Head Up Keys’, L’Oréal Professionnel Paris has partnered with the NGO, NAMI, and hair professionals across the world. Additionally, it also partnered with the renowned Indian celebrity hairstylist, Hakim Aalim. Furthermore, the mental wellness programme educates health pros in the area of preventive mental wellbeing.

Shweta Sahni, Head of Education, L’Oréal Professionnel Paris, said, “As a hair pro myself, I know how mental wellness is often neglected in our industry. So, working to create resources for our community to elevate mental wellness is a true opportunity and we are confident it is a valuable support to the hair professionals.”

Finally, Head Up Keys is free and accessible for all on YouTube and L’Oréal Access. An instructor-led masterclass will support the initiative in collaboration with a local NGO.

BEAUTY UPCYCLED - AN INITIATIVE BY THE BODY SHOP IN SRI LANKA

On the account of World Environment Day, on 5th June 2023, the Body Shop, Sri Lanka, hosted an event called ‘Beauty Upcycled’.

It was a DIY and upcycling workshop held at their store in Colombo City Centre amidst the influencer community, the media and select guests.

The event aimed at spreading awareness keeping in sync with their ‘Beat Plastic Pollution’ theme of the year. The event raised awareness on the detrimental effects of plastic waste and created the importance of rethinking our approach to plastics as part of the larger goal of reducing our load on the planet.

The workshop conducted by socio-ecological researcher and practitioner Savandie Abeyratne engaged the guests to try out the exercise for themselves, taking home with them their own plants in their newly upcycled macrame pots, and also the resolve to make more conscious decisions when it comes to paying back to Earth. pBHJ