INDUSTRY EVENTS On Roll!

WELLA PROFESSIONALS UNVEILS A NEW HAIR REPAIR RANGE

Wella Professionals unveiled its Ultime Repair Range on September 9th, 2024, at St. Regis, Mumbai. The launch event was a star-studded affair. Professionals, experts, and salons in the Indian hair industry attended the event. The guests included Wella Ambassadors Natasha Naegamwala, Nikhil Sharma, Nandini D’Rozario, Placid Braganza and Rohan Patel. Adding to the glamour was Manushi Chhillar, who graced the event with her presence.

The Ultime Repair Range is made to repair hair damage in just 90 seconds. With this, it has set a new benchmark in the premium hair care category. Powered by AHA and Omega-9, the range promises to rebuild internal hair strength while replenishing the outer barrier. It delivers visible, transformative results from the first use.

• Ultime Repair Miracle Hair Treatment Serum reduces hair breakage by 99 percent. It also leaves hair 12 times smoother.

• Ultime Repair Shampoo with Metal Purifier Technology

• A deep conditioning Ultime Repair Conditioner

• The Ultime Repair Miracle Night Cream for overnight repair and frizz control.

The event not only showcased Wella Professionals’ latest technological advancements but also reinforced its position as a pioneer in the hair care industry, offering products that cater to every hair type and concern. The Ultime Repair Range is now poised to become a must-have for those seeking premium, effective solutions for damaged hair.

SHIMMERS COSMETICS HOSTS EAST INDIA MEET

On 13th August 2024, Shimmers Cosmetics organised a highly successful Distributors Meet in Kolkata, uniting key distributors and partners from across East India alongside company leaders. The event commenced with a warm welcome from Mr. Karan Gidwani, Managing Director of Shimmers Cosmetics Pvt Ltd, who provided an insightful overview of the day’s agenda.

The meet highlighted the company’s recent milestones, featuring a detailed review of new product launches and an analysis of sales performance. Attendees were introduced to emerging market trends and consumer behaviour, offering valuable insights into the evolving beauty industry. Distributors engaged in lively discussions, addressing various challenges and collaboratively crafting actionable solutions to drive growth.

In addition to the knowledge-sharing sessions, the event also provided ample networking opportunities, allowing distributors to connect with peers, exchange best practices, and discuss strategies for business expansion. The day concluded with a visionary session led by the company’s leadership team, outlining future initiatives aimed at further strengthening Shimmers Cosmetics’ market presence.

EXCLUSIVE REVEAL OF COLLECTION BY DENMAN IN COLLABORATION WITH LOOKS SALON

Denman, a globally renowned name in premium hairstyling tools, launched its eagerly awaited new collection. The collection is in collaboration with Looks Salon on September 9th at SSIZ International Academy. The event, infused with glamour as well as excitement, was a grand success. It also attracted prominent hair artists from Looks Salon. They demonstrated their expertise and creativity using the new range of Denman brushes.

The launch captured widespread attention from leading industry publications, including Professional Beauty India. This highlights the event’s significance within the professional hairstyling community.

A series of live demonstrations by expert stylists were a treat to the attendees. They showcased the innovative features as well as the versatility of Denman’s new brushes. These sessions illustrated the brushes’ capacity to craft a wide array of stunning hairstyles. It ranged from intricate updos to sleek, polished looks — emphasising their adaptability and functionality for professional use.

O.P.I LAUNCHES INFINITE SHINE

O.P.I has introduced its iconic Infinite Shine range in India, offering a glossy, gel-like finish that lasts up to 11 days without the need for curing lamps or complicated removal processes. The range includes 18 iconic shades alongside 18 exclusive new shades, providing a diverse palette to suit every style and occasion. With its chip, scratch, and stain-resistant formula, Infinite Shine delivers salonquality results at home. The launch event, held on 4th and 5th September in Mumbai, showcased the product’s unique features, including its must-have base coat and innovative top coat that enhances shine. Divyapreet Singh, Marketing Head (South Asia). along with other guests and experts from the industry, was present at the launch event..

RICA DEBUTS AT NEW YORK FASHION WEEK

RICA has made its debut at New York Fashion Week (NYFW) as an official sponsor, marking a significant milestone for the brand. Held from September 6th to 11th, this year’s NYFW celebrated fresh talent and innovative designers. RICA’s backstage presence at key shows like @tombogo and @allina.liu brought its unique flair to the forefront of high fashion.

In collaboration with Master Session Artist Joseph Di Maggio, renowned for his modern hairstyling and creative expertise, RICA showcased cuttingedge hair trends for the autumn/winter season. Joseph, mentored by iconic hairstylist Odile Gilbert, led the backstage team with a focus on bold cuts and dynamic colours, aligning perfectly with the season’s avant-garde fashion.

RICA’s involvement at NYFW underscores its commitment to excellence, craftsmanship, and trendsetting in the world of hair care and styling. .

Stay tuned for more innovative looks and hair trends as RICA and Joseph Di Maggio continue to set the standard for the season’s hottest styles.